Campaign aims to help achieve the right height and weight with the help of proper nutrition and fortified milk

 MANILA, PHILIPPINES – According to the 2015 Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old  is underweight.

The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth.”  Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.

Stunted growth as well as being underweight are problems that should not be ignored.  If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.

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Fully aware of these facts, Alaska Milk Corporation, who is dedicated to providing proper and affordable nutrition to Filipinos for over four decades, will  hold a series of events with activities to promote the importance of proper nutrition all throughout a child’s development years in order to reach the right height and weight for their age.

Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is loaded with Vitamin D, it’s also high in calcium and iron and a good source of protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the tamang tangkad at bigat (right height and weight) for their age.

This event, dubbed as the “Batang Alaska School Milk Program”, also marks the first public appearance with Alaska Fortified’s new Nutrition Advocate –three-term senator Sen. Loren Legarda, who has authored many pieces of legislation aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development.

Alaska’s new Mom ambassador was also introduced — renowned actress, singer, TV host and one of Philippines’ favorite mumshies, Mrs. Jolina Magdangal-Escueta.

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 “I am so happy to be here with the kids. Tulad ng mga mumshies, mahalaga sa aking masiguradong tama ang growth at development ng aking mga anak.  Kaya naman I make sure I give them proper nutrition. At siyempre, painumin sila ng gatas every day – at di lamang po basta-bastang gatas. Ang gatas na dapat inumin ay yung puno sa sustansiyang kailangan para tulungan maabot ang tamang tangkad at bigat para sa kanilang edad.  Kaya I am glad nandito na po ang Alaska Fortified.”, said TV host Jolina, a mother of two kids.

(“I am happy to be here with the kids. Similar to the mothers, it is important for me to make sure that my children undergo the right growth and development. That is why I make sure I give them proper nutrition. Of course, make sure that they drink milk every day – and not just ordinary milk. They should drink milk that is full of the nutrients they need to reach the right height and weight for their age. That is why I am glad that Alaska Fortified is now here.”, said TV host Jolina, a mother of two kids).

During the event, children were brought to the Alaska Tamang Tangkad and Tamang Bigat Station so they can know if they have the right height, right weight for their age. Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink, which when combined with a balance diet, is able to help children obtain their age’s proper height and weight.

“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child  achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat –  wala pa rin tatalo sa Alaska.”, (“Because nothing beats  a kid with a right height and weight – nothing beats Alaska.”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager, right after the Ceremonial Milk Toast.

To support this campaign, one of Alaska’s key trade partners, Puregold, joined the event to announce a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers.

Reward prizes were also given by Alaska’s distribution partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school year 2017-2018.

For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.

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ColorManila, the country’s number one fun-run organizer, is heading to Davao City on August 12, 2018, for the CM Challenge Run Davao, set to take place at the SM Lanang Premier.  This will be the first time that the CM Challenge Run, which combines obstacles with the race, will be brought to Mindanao, this is also Davao’s first time to host such an event.

ColorManila VP Justine Cordero says, “We are excited to bring CM Challenge Run to Davao, which is a perfect mix of both a fun-run and an obstacle course run, or OCR.  We are also bringing our CM Challenge obstacles to Davao, and we would like to invite runners, and our followers alike, to join this event on August 12, 2018.”

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Participants of CM Challenge Davao can choose between 3K, 5K and 10K, and can look forward to obstacles such as the inflatable slide, inflatable tire skip, military crawl obstacles, among others.  Apart from which, runners can listen to the latest music while going through the various challenges.

Runners also have the option of choosing between the Deluxe Kit, or the Rockstar Kit.  The Deluxe Kit, which is priced at P599, includes the event shirt, race bib, finisher’s medal, sunglasses, and a color packet.

While the Rockstar Kit, priced at P799, includes the event shirt, race bib, finisher’s medal, sunglasses, sling bag, headwear, and a color packet.

The event is made possible by Camella, Honda Philippines, and its official venue partner, SM Lanang Premier.  CM Challenge Clark is also set to take place on August 5, 2018, at Clark Parade Grounds.

Love is sweeter the second time — and surely it is! After the huge success of Hello Kitty Run Manila 2017’s #LinkLoveTogether, Hello Kitty is coming back to Manila with the sweetest theme of all: #SweetsWonderland happening on September 30, 2018 at the UGF Civic Drive, Festival Mall, Alabang. Witness the fun and excitement as fans, families and friends gather once again for the candy filled 5km fun run sure to satisfy your sweet cravings—from ice cream, candies to Philippine’s favorite bites all packed in our Hello Kitty’s #SweetsWonderland!

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Early bird tickets start selling from June 4 to July 15; standard tickets from July 16 to August 17; and last minute tickets from August 18 to September 21, subject to availability. So reserve your slot now! Each registered participant will receive a limited edition Hello Kitty Run Manila 2018: Sweets Wonderland race kit consisting of exclusively designed T-shirt, race bag, bib and a finisher’s medal. On event day, Hello Kitty will appear to get the crowd cheered up for the run and also host stage games and shows. Participants will be able to enjoy lots of activities and collect freebies from partners and sponsors. Exclusive merchandise and souvenirs will also be up for grabs, both online and onsite. It will definitely be a fun filled day with Hello Kitty to sweeten everyone’s Sunday!

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Hello Kitty Run Manila 2018: Sweets Wonderland is organized by Tokyo Gets Ltd. and Ten:22 Business Solutions, along with our official venue partners Festival Mall Alabang and Filinvest City together with our Major Sponsor: Cherifer; Media Partners: Philippine Star, Manila Bulletin, Inquirer.Net, When In Manila, Run Society, Chinoy TV and Otaku Asia; Official Hydration Partners: Pocari Sweat and Crystal Clear; and participating sponsors: Ministop, Dessert Museum, Skechers, Daiso Japan, Azumi Boutique Hotel, Cow Beauty Soap, Kids In Mind by Healthy Innovations, Master Siomai, Islander, Salonpas, Gardenia, Calbee, House Foods, Mood by Wacoal and Mogu Mogu.

Online registrations started on June 4, 2018 at www.hellokittyrunph.com.  Onsite registrations will also be held at selected Garmin and Affinitea branches starting July 7 until August 31. Like and follow us on facebook at www.facebook.com/HelloKittyRunManila to get event updates.

For branding, concept and partnership proposals, send us an email at HKRManila.partnerships@gmail.com.

Let’s share and experience love sweeter the second time around at Hello Kitty Run Manila 2018: Sweets Wonderland!

POST EVENT: TOUGH MUDDER PHILIPPINES

Posted: July 29, 2018 by cjlmpd in My Runs
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Over 2,000 participants from the Philippines and overseas, joined the first Tough Mudder Philippines weekend, which took place last July 21-22, 2018, at Portofino, Vista Alabang.

The event marked the first collaboration between Tough Mudder, Inc., and Proactive Sports Management, which is better known for their highly successful ColorManila Run series.

When asked about his thoughts regarding the first Tough Mudder Philippines event, Tough Mudder Senior Operations Manager for International Events Nathan Bassett, says, “Yes it has been fantastic.  I think the ColorManila team and Proactive, have really done a good job pulling off an amazing event.  It has been a challenging week with all the rains and the flooding, but the event that they put on this weekend has been fantastic, and I see that the participants are all having a great time.

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Photo from Merrel FB Page

“Today we got a taste of having the 5K and the half (8K).  And we’re hoping to bring the full (16K) over here, and bring the best obstacles that we’ve got for a full event.”

Proactive VP Justine Cordero, adds, “We’re very happy that we have a lot of mudders today who joined.  I’ve seen the participants enjoying themselves as they went through the obstacles, and they’re also helping each other out,…it’s all about teamwork.  It’s also about exceeding, challenging your own self, and overcoming your fears.  The Filipinos really know how to have fun.

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Some of the participants included Tough Mudder Ambassadors Raymond Guttierez, Gretchen Ho, Eduardo Lara, Noel Agra, Christi McGarry, Lahaina Mondonedo and Fabio Ide.  They were also joined by Tough Mudder influencers Will de Vaughn, Alex Diaz, Carla Piscoso, George Irineu and other well-known celebrities, such as Marc Nelson, Erwan Heussaff, Nico Bolzico, Vince Velasco, Moritz Gastl, Luis Hontiveros, and Dyan Castillejo, among others, who were all seen enjoying the event, at Portofino, Vista Alabang.

Tough Mudder in the Philippines is held in partnership with Proactive Sports Management, a sports events company which started in 2012, and is known in the industry for staging various marathons and mass participation events.

The event was made possible by Cobra, Merrell Philippines, Black Arrow Express, Pretty Huge Obstacles, Vivere Hotel, Crystal Clear, Anytime Fitness, Snippet Media, and Manila Times.

Proactive’s next event will be the Yakult 16-miler, to be held on October 7, 2018, at the CCP Grounds.

For more information, please visit www.toughmudder.ph and FB/ToughMudderPhilippines.

“Race safe, enjoy and make 7-Eleven and the Philippines proud.”, was 7-Eleven Run Series Project Head Michelle Saludes’ message to the runners on Sunday, race day morning of the 23rdJeju International Tourism Marathon Festival held at Gujwa Life Sports Park in South Korea’s Jeju Island.

Eleven Filipino runners made it to the race courtesy of 7-Eleven Philippines, as part of their prize for landing within the top three spots of this year’s 7-Eleven Run Series held last February. The runners, who carried the banner of Team 7-Eleven Philippines, lived up to expectations and grabbed podium finishes in the 21km and 42km categories.

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Fresh from her training camp in Italy, Olympic medalist and marathon queen Mary Joy Tabal showed her winning form and finished the 21km race in 1:18:44 to come up on top, besting the Japanese and Korean elite runners who placed second and third, respectively.  “I wasn’t able to break my personal record but I am satisfied and happy with my overall performance. This race serves as an evaluation of my training and a good warm-up for me for the Asian Games next month.”, said Tabal who flew back to Italy the day after the race to continue with her training which is due to finish by August.

Ruffa Sorongon and Christabel Martes, who directly came from their successful 10km race in last week’s Philippine National Games, took the fourth and fifth podium spots of the 21km category to complete the Female top five.

RichardSalaño, Bulacan’s “Kenyan Slayer” settled for a top two finish in the 21km male category, clocking the race at 1:11:19.80. Cebu’s Prince Joey Lee and Cagayan de Oro’s Jerald Zabala settled for the fifth and sixth place, respectively. It was Lee’s and Zabala’s first race outside the Phiippines.

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Meanwhile, the Filipino runners also reigned in the 42km category of the race. Bryan Quiamco, who earned his slot by winning the third spot of the 42km race of the 7-Eleven Race Series last February, took runner-up honors as he finished with a time of 2:37:03.70. RicheelLanguido grabbed third while Rafael Pescos placed fourth.

On the distaff side, the Filipinas ruled as veteran Davaoeña runner Judelyn Miranda covered the challenging course in 3:16:03.91 to bag the crown and beat team mateMaricar Camacho who finished at 3:26:55.02 and settled for second place.

“Para sa akin amazing anglaronaitokasikaposakosaensayoperonaglakas-loobakonglumabansalaronaitodahildalakoangbanderangatingbansa. Salamatsa 7-Eleven Philippines nanagsuportasaaminglahatnamakapunta kami sa South Korea.”,said Judelyn Miranda when asked about her win.

“For me this race Is amazing because even if I lacked training, I bravely went on to race because I am carrying our country’s flag. Thank you to 7-Eleven Philippines who supported all of us in going to South Korea.”

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“We are very satisfied with Team 7-Eleven Philippines’ performance here at the 23rd Jeju International Tourism Marathon Festival. 7-Eleven Philippines will continue with its program to nurture and support our Filipino runners who aspire to get the chance to represent the country in an international race. With that we encourage them to prepare well and we’ll see them on February 3, 2019 for the 2019 7-Eleven Run Series.”, shared 7-Eleven General Merchandise Division Head Mr. Jose C. Ang Jr., when asked about the team’s performance.

Ever since 2013, 7-Eleven Philippines have given a set of Filipino elite runners a chance to compete in the international stage by bringing them to a foreign running race, all expenses paid for plus pocket money and all needs taken cared of. Apart from this, runners who successfully finish on any of the top three overallspots in their respective category will not only get to bring home the race prizes but also receive a bonus cash prize from 7-Eleven Philippines.

The participation of Filipino runners at the 23rd Jeju International Tourism Marathon Festival was made possible through the effort of Philippine Seven Corporation together with the valuable support of Asics as exclusive sportswear partner, Smart and ESPN as media partners and sponsors Selecta Ice Cream, Nature Spring Water, Gatorade, Summit water, Del Monte, Fit and Right, Active, Blue Flavored water, San Miguel beer, Le Minerale, SIP water, Sosro fruit tea,Safeguard, Kopiko 78, Aquafina, Cheetos, Pocari Sweat, and Evian.

 

Proudly Philippine-made rumTanduay is capturing palates of the world’s connoisseurs as it recently gathers prestigious international awards.

The major recognition the brand received for its various products included:  a gold award under the category Gold Rum Premium for Tanduay Rum Gold from the Rum & Cachaça Masters 2018; a double gold medal and best white rum citation for Tanduay Rum Silver from the San Francisco World Spirits Competition 2018; a silver award for the Tanduay Rum Gold also from the San Francisco World Spirits Competition 2018; another gold and silver awards from Tastings of the Chicago-based Beverage Testing Institute also for the Tanduay Rum Silver and Gold; and a Category Winner for Column Still Rum from the World Rum Awards once again for Tanduay Rum Silver and Gold. These award-giving bodies are among the most prestigious spirits competitions in the world and recognized internationally as most influential in the spirits industry.

All these achievements are borne from Tanduay’s commitment to excellence and industry innovations under the leadership of its Chairman, Dr.Lucio Tan. Only the finest ingredients make it into each bottle of Tanduay rum and there is attention to detail at the manufacturing stages, where stringent quality control is meticulously applied at every step of the production process.

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Since the acquisition of the Tanduay brand by the Lucio Tan group 30 years ago, plant modernization and expansion projects tremendously increased the distillery’s production capacity. With an unmatched ageing facility that houses not less than 200,000 barrels of aged reserves, Tanduay continues to produce one of the world’s finest rums.

Through the leadership of Tan’s son and Tanduay president, Lucio “Bong” Tan, Jr.,the company made a historic expansion in the world arena. Tanduay made a strategic alliance with companies in the United States to expand its distribution capacity. The company likewise backed up its marketing efforts striking a two-year partnership deal with 2017 NBA Champion Golden State Warriors.

“We are proud to be recognized by the world’s tastemakers and placed at par with international brands. We share these achievements for Tanduay with our Filipino consumers, because it is through their constant support for the brand that we have continued to reach new heights over the past 30 years,” Bong Tan shares. He adds that as Tanduay ensures the excellent quality of its flagship products, it is producing more craft spirits, with the vision to grow the business in the international market, strengthening their claim in the spirits categories all over the world.

Tanduay Distillers Inc. is a member of the LT Group of Companies. Tanduay is the Philippines’ top rhum maker, which is also distributed in Asia and the United States, among other countries in the world. Likewise, the company produces spirits, wines, brandies, gins, and vodka. We are a registered company in the Philippine stock exchange as a subsidiary of Tanduay Holdings Inc.

Herbalife Nutrition is now the official sports nutrition provider of Philippine triathlon’s newest power couple Elmer and Ines Santiago. The couple has inked a two-year contract with Herbalife Nutrition, making the multi-awarded duo official members of the Herbalife Nutrition Triathlon Team.

HerbalifeNutrition Philippines General Manager Rosalio Valenzuela has expressed his enthusiasm in welcoming the two, whose stellar record as triathletes will ensure they become a great addition to the Herbalife Nutrition Triathlon Team. “We are thrilled to have Elmer and Ines join our Triathlon team,” he said. “Herbalife Nutrition supports athletes with personalized nutrition to help them further improve their performances in their chosen sport. We provide the best nutrition products backed by science and research, so we are extremely confident we can be the best nutrition partner for them,” Valenzuela stated.

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Newly-signed-upmembers of the Herbalife Nutrition Triathlon Team (from left to right) Elmer and Ines Santiago, with Herbalife Nutrition Philippines General Manager Rosalio Valenzuela,during the contract signing ceremony held recently at the global nutrition company’s headquarters in Bonifacio Global City, Taguig.

Both athletes have shown their gratitude and excitement at the partnership, emphasizing their trust in the products and their awareness of the strong performances of their fellow Herbalife Nutrition triathletes.

Elmerholds in his portfolio an Ironman All World Athlete Bronze 2017, in which he ranked 10th in the 40-44 male category. Ineshas ranked 1st in theIronman All World Athlete Silver 2017 for the 35-39 female category.

“It’s an honor to be in the company of strong sports sponsorship program whom I’ve looked up to since I started in the sport in 2009,” said the female champ of the recent Bike King Tri 1.Her husband expressed his anticipation of improvements in their performances, once they begin their journey with Herbalife Nutrition. “We have seen how the products helped boost the performances of other athletes, and are looking forward to discovering how Herbalife Nutrition  will help us achieve our personal goals in our careers as triathletes,” added the driven Elmer.

About Herbalife:

Herbalife is a global nutrition company whose purpose is to make the world healthier and happier.  The Company has been on a mission for nutrition – changing people’s lives with great nutrition products & programs – since 1980. Together with our Herbalife independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages.  Herbalife offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Herbalife’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife distributors in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

Herbalife also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.