In line with its commitment to foster innovation in its category and continue to be an icon of true Filipino strength, Asia Brewery Inc. launches Cobra +Plus Vitamin C.

Cobra +Plus Vitamin C Defense focuses on health and productivity as Filipinos today aspire to pursue and achieve more in a day. Packed with 700mg of Vitamin C and a delicious orange taste that makes the perfect combination to match your daily grind, this variant was developed with the satisfaction of Filipinos’ daily energy fix in mind.

This is the ultimate immunity defense in an energy drink bottle, served to strengthen the body for the daily hustle while one actively pursues its passion in the best health condition possible.

 As active lifestyle becomes a more popular choice among today’s busy individuals, sustained energy and immunity defense become top priorities when choosing a daily partner drink.

This is what Cobra Energy Drink is committed to be as they launch Cobra +Plus Vitamin C Defense – the perfect partner for every Filipino that assures they are in their best shape, as they pursue an active lifestyle.

“Earning the titles best-selling and number one energy drink is both a milestone and motivation for us. For years, we have continuously strived to cater to the market’s different energy needs and strived to be better at giving Filipinos the value they deserve. We continue to offer products that we believe can enhance their daily activities and, ultimately, add significant value to their lives,” Marketing Manager- CSD Dan Ong shares.

The country’s best-selling and number one energy drink Cobra has three other variants that serve the Filipino’s varying energy needs – Cobra Original and Cobra Berry for instant energy, Cobra Fit with ActivBurn technology plus L-Carnitine to burn calories and Cobra Smart with ginkgo biloba for instant brainergy.

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7-Eleven Run now on its seventh year

Posted: December 16, 2018 by cjlampad in My Runs
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New distances introduced in simultaneous races happening in Manila, Cebu, and Davao

Get your running gear ready as 7-Eleven officially launches the seventh year of the 7-Eleven Run Series!

Happening simultaneously in Luzon, Visayas, and Mindanao on February 3, 2019, 7-Eleven Run 2019 promises to be an exciting event for both professional and recreational runners. The race was first held simultaneously in 3 locations across the country last 2018, with over 25,000 runners participating. This year promises to be even bigger, better and more exciting. Runners can expect to see new race categories, a chance to compete in an international Asian marathon, and even have the opportunity to win P500,000 cash.

The race in Luzon will be held in Filinvest City, Alabang. The Visayas leg will be held at Cebu Business Park, while the Mindanao leg will be in SM City Davao.

This year, runners will see new distances that will challenge experienced and novice runners alike. 7-Eleven is introducing the 32K category. Runners also have other options:  from a short 500 meter run for kids, a 10K buddy category, and up to a 42K full marathon.

The race in Manila and Cebu will have 10 categories that will cater to different types of runners. The categories are as follows:

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The race in Davao, on the other hand, will only have 9 categories (all except 500M).

“The 7-Eleven Run Series is one of the most anticipated marathons in our country today,” said Jose Victor Paterno, President and CEO of Philippine Seven Corporation. “We listened to our runners and added new distances like the 32K which will serve as an entry point or trial run for 42K.”

As always, 7-Eleven continues to support Filipino athletes. This year, the overall top 3 Filipino winners for 21K, 32K, and 42K will be awarded cash prizes and medals, plus a chance to join an international marathon in Asia, all expenses paid. Last year, winners of the 21K and 42K races from 7-Eleven Run Series 2018 were sent to Jeju, South Korea to compete at the 23rd Jeju International Tourism Marathon Festival where they dominated the top spots in their respective race categories.

To further encourage the spirit of competition, 7-Eleven will be giving away a bonus cash prize to the top Filipino runner who can beat the Philippine record for the 42K category. The record setter will get to take home P500,000 in cash.

Registration is now open until January 15, 2019.

Customers can also redeem free race kits from the CLiQQ Rewards Catalog when they buy participating items from sponsors. Run 2019 e-stamps can be earned when customers buy participating items worth P100 and have their CLiQQ app barcode scanned. To redeem free race kits, customers must earn 8 e-stamps for non-buddy categories and 16 e-stamps for buddy categories.  Promo runs from November 21- January 1, 2019.

Be sure to visit the official website at https://run711.com/ and follow its Facebook page at https://www.facebook.com/run711 for more information about the race.

7-Eleven Run 2019 is held in partnership with Filinvest Alabang, Cebu Business Park, SM City Davao, exclusive sportswear partner, Asics, and official timer, Soleus and L Timestudio. The event is also brought to you by Selecta, Cornetto, Nature’s Spring, Summit, Gatorade, Del Monte, Pocari Sweat, Refresh, Kopiko78, San Miguel Beer, Fit n’ Right, Aquafina, Pepsi, Nova, Evian, Le Minerale, Sip, Safeguard, C2, Mogu Mogu, and Magnolia. Official media partners: ESPN 5, Smart, PLDT, and Cignal.

Allianz is doing something that has never been done before. The global insurer is celebrating the strength of indigenous people, particularly the Aetas of Porac, Pampanga, by introducing them to the rising sport of obstacle course racing (OCR).

Last December 9, Sunday, the third leg of the Allianz Conquer Challenge was held in Clark Global City in Pampanga, where 20 Aetas, between 16 to 21 years old, raced together with 20 Allianz employees in the pairs category. The Aeta participants are students of Villa Maria Integrated School, an adopted public school of Allianz PNB Life, atop the mountains in Porac, Pampanga.

“We recognize the strength of the Aetas. So, aside from educating them with the basics of personal finance through our financial literacy program, we would like to impart to them the value of committing to achieve goals that they have to set. We want to give them a fair chance of having employment opportunities in the future,” explained Gae Martinez, chief marketing officer, Allianz PNB Life.

Sunday’s race was a 10km-race composed of 25 obstacles, which was the same trail tackled by professional racers who competed for a slot in the upcoming South East Asian (SEA) Games. Just last month, OCR was announced a new addition to the SEA Games to be held in Clark, Pampanga.

Some of the obstacles during the race were hurdles, taho carry, tirador, spider web, monkey bars, wall of tire, slip wall, commando climb, among others. Those who incurred penalties for not being able to perform an obstacle had to carry a 30-pound sand bag.

“OCR is an up and coming sport. It is gaining popularity in the Philippines. Allianz as a company uses sports to connect with communities. The Aetas from Villa Maria is one of the communities that Allianz here in the Philippines has chosen to support. This is, in line with our advocacy to promote social inclusion, one of the pillars of our company’s Corporate Citizenship Strategy,” Martinez further said.

One of the Aeta participants, Reyna Baclay, was thankful to be given the opportunity and to discover the sport that she said is closely similar to the activities they do in everyday life. “They carry sand bags here. In the mountains, we carry 50 kilos of camote or ube that we bring to the lowlands. If we sell, our families will have money to spend. By joining the race, I can tell people, I have a dream, too. I want to work in IT (information technology). I hope I can continue after I graduate,” said Baclay, who at age 18 is still a grade nine student.

Another Aeta youth, Miracle Lansang, 20, grade 12, is dreaming of someday working for the air force. “I want to work for the air force. But they say I will not qualify because of my height. I have not lost my hope that it can still come true,” he said.

Renz dela Cruz, 21, was a graduate of the same school. However, he had to stop and work giving a ride on his motorcycle, because his parents cannot afford to send him to college. “I dream of becoming a civil engineer. My family needs me now. I have brothers and sisters, who are studying,” he said.

With the project “Sanlahi” of Allianz in the Philippines, there is hope for these Aeta youth.
“Allianz is here to provide the courage to move forward, the courage to overcome life’s obstacles, for them to have better life,” Martinez said, ”As our tag line goes – we dare you to, because we’re with you.”

Last Saturday, December 8, 2018, I got the chance to meet the Lhuillier brothers, Stephan and Sebastien and talked about their advocacy project, the Pinoy Tennis Trainers (PTT). Stephan and Sebastien are well known tennis players in local circuit and had represented the country in various meets abroad, and sons of Cebuana Lhuillier president & CEO Jean Henri Lhuillier and Olympian Bea Lucero-Lhuillier.

Pinoy Tennis Trainers (PTT) started three years ago as a brainchild of Stephan. It all started when Stephan had an encounter with a local ball boy and shared that his usual day rate is Php 80.00. Stephan saw this as an opportunity to help local trainers. He founded PTT with the intention of providing trainers with the opportunity to earn more by booking more clients with the help of improved coaching skills. Since 2016, PTT already conducted 13 workshops across the country and produced almost 600 graduates. They were also able to send qualified trainers to high-level certifications abroad.

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“I am proud of what we have accomplished from the time we launched Happiest Pinoy more than three years ago. I am elated to hear some of our graduates are now earning high-paying jobs or have moved on to become coaches of their respective clubs or local teams”, said Stephan.

PTT’s most recent event was last weekend, December 8-9. They held a 2 day advance tennis workshop at Makati Sports Club, headed by Coach Roland Kraut, the only ITF level 3 coach in the country. Almost 40 local trainers from all over Metro Manila and Central Luzon attended the workshop.

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This year, the younger brother, Sebastien will take on the leadership role as Stephan will start university studies in United States.

This year, Sebastien plans to introduce new level 2 courses with the help of Coach Roland and will actively pursue international tennis training for PTT graduates.

“I am honored to take over this initiative because I know that it helps a lot of tennis trainers improve their life by empowering them through these trainings” said Sebastien.

Also part of PTT is the Adopt-A-Racket program where the brothers tapped on their close friends, racket companies, tennis players to donate tennis rackets to PTT, to be distributed to top performing PTT graduates. A total of 211 rackets have been collected and 188 of which were already distributed to PTT trainers.

It was a great experience talking to Stephan and Sebastien. I was very impressed that at a very young age, they already have a vision of how to help other people. Stephan said that their parents taught them to always “look back” and “give back” to their community and that is what they’re doing. Indeed, Stephan and Sebastien are role models for the youth that we should all admire.

Smile Train Philippines, the world’s leading cleft charity, has partnered once again with Electric Studio, the first and largest boutique indoor cycling studio in the country, to help raise awareness and funds for children with clefts in the Philippines through the Ride For Smiles Challenge.

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The Ride for Smiles Challenge is a 30-day fitness challenge, where Electric Studio riders commit to complete 10, 15 or 20 rides, with all classes counting toward a donation by Electric Studio to Smile Train Philippines. The rides can be taken in any of Electric Studio’s three locations in Bonifacio Global City, Makati, and Ortigas.

Harnessing riders’ sweat equity

“Our goal is to not only let our riders feel good about conquering their fitness goals, but also to turn their sweat equity into directly raising funds for children with clefts,” shares Kristina Sy, Electric Studio Co-Founder and CEO. ”We believe in the strength and kindness of our community and we want our riders to do what they love with the knowledge that every pedal stroke is directly helping a child in need. We wanted to create a platform for everyone to come together – our riders and instructors, and give back to the community.”

 

Electric Studio’s fitness family share a “we can do this together” spirit where no one is left behind. “At Electric, it is not about competition, it is about riding together as one family. Our riders share our belief of not calorie counting or looking a certain way. Our focus is on feeling great by taking care of ourselves while surrounded by a supportive community,” said Ms. Sy.

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Electric Studio’s rides are led by inspirational instructors who craft unique curated playlists to get riders in the right rhythm and state of mind. This music takes riders through an inspirational journey, so that the experience at Electric Studio goes beyond strengthening ones’ body, and switches everything on — the body, mind and spirit. In this way, the goal of helping children with clefts provides an inspiration to the riders as they go through the challenge.

“Smile Train is grateful for businesses like Electric Studio, that empower their clients to make a difference,” said Kimmy Coseteng-Flaviano, Smile Train Area Director for South East Asia. “We look forward to our second year of partnership as we encourage more riders to be a part of the Electric Studio family to bring about change not only for themselves but also for the children who will soon have their forever smiles.”

Ride for Smiles Challenge runs from now through December 12. The first-timer package costs P1,500 for 5 rides, which expires in 30 days. This year, 350 rides will be dedicated to Smile Train Philippines. On top of the donation by Electric Studio, sponsors have committed to providing free rides and gifts for the dedication and support of the riders.

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For more information about Electric Studio and the Ride for Smile Challenge, check out electricstudio.ph/#/rideforsmiles. For more information about Smile Train’s global efforts and to make a donation, please visit smiletrain.org. Follow Smile Train Philippines on Twitter and Instagram @SmileTrainPh, and like us on Facebook at @SmileTrainPhilippines.

About Electric Studio

Electric Studio is the first and largest boutique indoor cycling studio in the Philippines with three locations around Bonifacio Global City, Makati City and Ortigas City.

About Smile Train

Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children’s lives, including their ability to eat, breathe, speak, and ultimately thrive. To learn more about how Smile Train’s sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org.

Why Preventing “Diabesity” Matters

Posted: November 14, 2018 by cjlampad in My Runs

What is “Diabesity”?

On its face, the term seems simple enough: “diabesity” is a convenient way of describing and discussing type 2 diabetes in the context of obesity. These two afflictions seem to converge and intersect more and more, popping up in our own households and communities, among family and friends who have long struggled with their weight.

And it makes sense to combine these two conditions into one place.

Together, both lead to the development and progression of cardiovascular disease – the top cause of untimely death in the United States. Both weigh heavily on our health care systems worldwide, on our economies, on our budgets, on our businesses’ bottom lines.

A Growing Crisis

Before we can dig into the solutions, we have to understand the full extent of the problem.

As of 2013, over 380 million people across the globe were affected by diabetes – a number expected to inch closer to 600 million by 2035. Meanwhile, the vast majority of individuals with type 2 diabetes – roughly 80 percent – are considered obese, highlighting the strong association between the two. That doesn’t necessarily mean that all obese folks will develop diabetes; they won’t. But according to research conducted by the National Center for Biotechnology Information, it does suggest a pretty direct connection, one that will only get deeper over time.

This challenge is arguably the worst among women. According to the International Diabetes Federation, there are currently upwards of 199 million women living with diabetes, a number projected to jump to 313 million by 2040. Two out of every five women with diabetes are of reproductive age; women with diabetes are nearly 10 times more likely to have a coronary heart condition than women without it; and the disease is the ninth leading cause of death for women around the world.

All told, the health impact of diabesity is substantial – including long-range diabetic complications, reduction in heart-related functioning, lower quality of life, decreased life expectancy, greater frequency of strokes, and more.

Diabesity is draining our economies as well. Look, for example, at Malta, an island where rates of diabetes and obesity are extremely high – and where one study showed health care costs associated with both afflictions consuming an exponentially rising total of family and public budgets now and down the road.

Or look at the United States, where diabetes takes up 14 percent of our overall health expenditures and obesity accounts for nearly 6 percent – totalling the highest known spending on diabesity anywhere.

Simply put, the numbers, stats, facts and figures continue to reinforce what we already know: in nations large and small, the diabesity crisis is real; it’s pressing; and it’s up to us to take steps in early detection, screening, prevention, health management, and personal behavior to reverse this trend once and for all.

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The Solution: The Answers Start with Us

Anytime an epidemic of this magnitude stares us in the face, we tend to search high and low for a magic bullet to end it and get ourselves back on-track. In the case of diabesity, there’s nothing magical about what we have to do – the answer is pretty simple on its face: eat better and exercise more.

I know. Easier said than done. But it’s absolutely true, and it shouldn’t have to be all that complicated.

A healthy, balanced, nutritious diet is a matter of making different decisions about what we buy at the grocery store and put on our tables. More fruits and vegetables are a must, as they can reduce the risk of diabetes and cardiovascular disease. Avoiding soft drinks that are obscenely high in sugar and packaged foods that are chock-full of salt, saturated fats, and chemical preservatives are key steps. Incorporating a nice complement of fish, lean meats, soy protein, and fiber is critical too.

All of this will significantly decrease the possibility that we wake up one day overweight or diabetic.

Inactivity, the World Health Organization tells us, is the leading cause of death globally, followed by high blood pressure, high blood sugar, and tobacco use; it also costs the American health system more than $100 billion per year and exposes individuals to a higher likelihood of death than smoking, obesity, hyperextension, or high cholesterol.

Most studies show that the way to change course isn’t all that taxing. Just 150 minutes of moderately intense physical activity or exercise each week can do the trick. That’s 20-25 minutes a day. By doing that much, you can help increase blood flow to your muscles and give yourself long-term protection from cardiovascular disease.

Here’s the bottom line: exercise truly is another form of medicine. It should be part of our routines from childhood through old age. And combined with improvements to what we consume at mealtime, there’s no doubt that we can start building a healthier country and planet in the years and decades ahead.

About Herbalife Nutrition

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition – changing people’s lives with great nutrition products and programs – since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent members in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife Nutrition has approximately 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.

It’s time to keep your heartbeat up and step for the world’s refugees

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The United Nations High Commissioner for Refugees (UNHCR) launches the 2 Billion Kilometers to Safety campaign, a virtual movement where Filipinos are encouraged to take a step in solidarity with the world’s refugees.

By committing to run, walk, or cycle, participants are contributing to the global goal of 2 billion kilometers, just as refugees do each year to reach the first point of safety.

The target distance draws a parallel to the cumulative kilometres walked by an estimated 68.5 million refugees and forcibly displaced persons globally—a connection that will allow supporters, especially those targeting to achieve their fitness goals, to walk in solidarity with some of the most vulnerable people of our time.

Every Step Counts

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Alin Nisa is among the 720,000 Rohingya who fled persecution and violence in Myanmar last year. When her village was attacked, she and her family was forced to escape in the dead of the night at 3:00 AM.

They had nothing but the clothes on their back. With her husband, mother-in-law and two young children, she crossed mountains and rivers. Along the journey,they walked across water-logged paddy fields, in torrential rain, sometimes through the night.

Finally, after a perilous journey of 10 days and 102 kilometers, they arrived at the Kutupalong refugee camp in Bangladesh.

Now safe in Bangladesh, the family has built a shelter, using plastic sheeting and bamboo – all provided by UNHCR. They also received a cooking kit, mats and blankets.

Add your kilometers, lend your voice

If you’ve been inspired by Alin’s resilience and courage you can try walking, running or cycling 102 kilometers. Alinwalked that journey to safety, carrying her two children through many nights.

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To join 2 Billion Kilometers to Safety campaign, UNHCR encourages supporters to register and add their kilometers directly onto the campaign website stepwithrefugees.org/en-ph/.

You can choose to sync your fitness apps like Fitbit or Stravato automatically add your kilometers, but you can also add them manually by setting a target up to a maximum of 50 kilometers per entry.

You can also support by encouraging others to join the cause and helping to raise funds. Aside from reaching your own target distance, you can organize fundraising campaigns to help the world’s refugees either through your very own school, sports clubs or running communities.

For more information on the 2 Billion Kilometers to Safety campaign, visit stepwithrefugees.org/en-ph/.