Jr. NBA and Jr. WNBA presented by Alaska Regional Selection Camp kicks off at Puerto Princesa, Palawan

Press Release: The 2-day regional selection camp in Puerto Princesa, Palawan concluded with 3 boys and 1 girl as the first batch of Jr. NBA and Jr. WNBA hopefuls. Mary Nicole Carlos- 11 years old; Gerald Dagot- 13 years old; Jam Patrick Tinbancaya- 13 years old; and Jahzeel Jared Trinidad- 13 years old will join the 50 boys and 24 girls during the National Training Camp on April 24 to 26 at PICC Forum Tent and SM Mall of Asia.


Jr. NBA and Jr. WNBA presented by Alaska Regional Selection Camp will also be held on February 28-March 1 in Biñan, Laguna at Alonte Sports Arena; Iloilo City on March 7-8 at Ateneo de Iloilo; Baguio on March 14-15 at St. Louis University; Bacolod on March 21-22 at St. John’s Institute; Davao on March 28-29 and Manila on April 11-12 at the PICC Forum.

Alaska continues their partnership with Jr. NBA and Jr. WNBA this year to nurture young boys and girls become better individuals by encouraging them to embrace a healthy lifestyle, not just by drinking milk but also by leading an active lifestyle through sports.

Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about Jr. NBA and Jr. WNBA Philippines, please visit http://www.jrnba.asia/philippines; Alaska Milk Corporation visit http://www.alaskamilk.com; Alaska Basketball Power Camp visit http://www.alaskapowercamp.com/basketball and for live Twitter updates follow @ALASKAsportshub #JrNBAPH #JrWNBAPH


World of DC Comics All Star Fun Run 2015 Race Details
Date: April 18, 2015
Venue: SM MOA
Events: 3k, 5k, 10k

World of DC Comics All Star Fun Run 2015 Registration Details
Registration Fee:
3k – P700
5k – P800
10k – P900

Registration Centers:
SM Megamall
Festival Mall

Stay tuned for more details! :)

NatGeo Earth Day Run 2015 Race Details:
Date: April 26, 2015
Venue: SM MOA
Events: 5k, 10k, 21k, 42k

NatGeo Earth Day Run 2015 Registration Details:
Registration Period:
In-Store Registration will be on March 16 – April 19.
Pre-paid card registrationwill be on March 16 – April 12.
Online Registration will be on February 23 – April 12 at http://www.runrio.com

Registration Centers:
SM Aura
Toby’s SM MOA
Toby’s SM North EDSA
Toby’s The Block
Toby’s Shangri-La

Registration Fee:
5K – Php 650
10K – Php 750
21K – Php 950
42K – Php 1500
Inclusions: Singlet, Race Bib with B-tag and Raffle Stub. Post-race giveaways: Loot bags with sponsors freebies and drinks.






Press Release: Earth Day Run 2015, powered by National Geographic Channel (NGC), will be introducing new and exciting changes to mark its sixth year as one of the biggest running events in the Philippines. With RunRio at the helm, Earth Day Run 2015 is expecting 20,000 runners to participate on April 26, 2015 at the Mall of Asia Open Grounds, with the addition of 5,000 runners for its Baguio leg. Support from the registration of all participants will help raise money for portable solar powered lighting kits that will be sent to communities in Mindoro, a project of NGC’s environmental partner, World Wildlife Fund for Nature.

These portable solar powered lighting kits will provide light and electricity to the Tawbuid Mangyan tribesfolk and Forest Rangers’ camps that are not directly connected to power grids. The lighting kits eliminate the use of highly-flammable kerosene to light up their homes and gives them access to a safe, stable and sustainable energy source that gives more opportunities for community development and advancement.

NGC’s Earth Day Run has consistently helped in promoting sustainable living and supporting environmental advocacy utilizing the popular platform of running in its six years of operation. As a result, participation in Earth Day Run has increased year on year, allowing NGC to contribute significantly to various environmental causes.

Earth Day Run 2015 expects to register 20,000 runners this year, and slots for 5K, 10K, 21K and 42K (Manila leg only) will be open beginning February 23,2015, via online registration at http://www.runrio.com. On-site registration starts March 16 to April 19 at the Lower Ground Floor, SM Aura Premier BGC.

NGC, together with its partners, aims to raise awareness on the benefits of sustainable energy while ensuring that the events at Earth Day Run 2015 will involve fun celebrations that include races, awards and shows of skill. Besides providing recreation and fitness benefits through Earth Day Run 2015, NGC will also be partnering with its participants to make substantial contributions to the sustainable development of the Tawbuid Mangyan tribesfolk and to provide support to the Mindoro Forest Rangers advocating the preservation of our Tamaraws.

Press Release: Pro Earth Run 2015 is an advocacy run to encourage people to Protect, Respect, and Oversee the sensible and sustainable care of Mother Earth. Proceeds of this event will go to the continuing environmental projects of the Earth Day Network Philippines, Incorporated.

Earth Day Network Philippines, Incorporated is the local counterpart of the global Earth Day Network International. It is a network organization that campaigns for environmental citizenship and spearheads the annual April 22nd Earth Day Celebration in the Philippines. It is in partnership with government agencies, non-government organizations, private corporations, academic institutions, religious groups, and environmental advocates.

Aside from keeping your body fit by running, you will also be donating to Earth Day Network Philippines, in support to its continuing environmental projects and eco-social initiatives such as Zero Basura Olympics, Trees4Life: Tubong Pinoy Reforestation Movement, Mini-Carbon Olympics, Watershed Restoration and Forest Conservation, and Re-Charge Tacloban.

Pro Earth Run 2015 Race Details:
Date: April 25, 2015
Venue: SM Mall of Asia
Events: 3k, 5, 10k

Pro Earth Run 2015 Registration Details:
Early Bird Rate (Jan 1- Feb 28)
All categories – P675, Free delivery within NCR, Bulacan, Cavite, Laguna and Rizal
Regular Rate (Mar 1 – Apr 20)
All categories – P750, Standard courier service fee.
Inclusions: Sling Bag, Jersey, Race Bib, Finisher’s Medal (post run), and goodwill product sampling from participating sponsors.
Registration Centers:
SM Tickets nationwide

For more information, please visit: http://www.earthdayphilippines.org/

Saucony is an award-winning global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, PowerGrid™, and the Total Run System™ apparel line.


Saucony, relentlessly committed to elevating the running experience through performance innovation, announced that the Kinvara 5, the brand’s award-winning natural running shoe, has been awarded the 2014 International Editors’ Choice Award for Best Shoe of 2014 by the international editors of Runner’s World magazine, the worldwide authority on running information

The International Editors’ Choice for Best Shoe of 2014 is the highest recognition presented by Runner’s World and marks the fourth successive award for Saucony from the publication: The Peregrine 4 was named Editor’s Choice in the publication’s 2014 U.S. Spring Trail Shoe Guide; The Ride 7 was named Editor’s Choice in the 2014 U.S. Summer Shoe Guide; and the Kinvara 5 was named Editor’s Choice in the 2014 U.S. Fall Shoe Guide.

Ironman 70.3 is one of the world’s most exciting sports events. This event includes 1.9 kilometer swim, 90 kilometer bike and a 21 kilometer run. It is definitely only for the strongest athletes in the world. In the Philippines, the number of the triathlon events is growing significantly making our country one of the hottest triathlon destination in Asia.

This year, another triathlon event will add to that list as Century Tuna, levels up their game in the triathlon scene from moving up to 70.3 after staging 5150 triathlons for 3 years. Century Tuna brings the first 70.3 Ironman in Subic Bay. The triathlon event is set on March 8, 2015.


“Century Tuna has supported the triathlon and fitness community in the Philippines for years now as a way of remaining committed to promoting a healthy and active lifestyle for Filipinos,” said Greg Banzon, General Manager of Century Pacific Food Inc. “We felt it was time to offer Filipinos a bigger challenge that keeps pace with the expectations of the community. The interest so far, which includes that coming from the international triathlete circles, tells us that the inaugural Century Tuna Ironman 70.3 triathlon event is met with high anticipation and excitement, and will soon be part of the triathlete’s calendar.”

Century Tuna 70.3 Ironman will be attended by 20 professionals of various nationalities including three-time Ironman World Champion and two-time Ironman 70.3 World Champion Craig Alexander as well as superstars such as Luke McKenzie and Caroline Steffen. This makes the Century Tuna Ironman 70.3 in Subic Bay the most competed triathlon race in the country by virtue of the number of professionals at gun start. Century Tuna Ironman 70.3 in Subic will also serve as a qualifying race for the Ironman 70.3 World Championship in Zell am See-Kaprun, Austria. Thirty age-group qualifying slots are at stake, along with a $15,000 prize purse for the event.

The event is slated to span over four days from March 5 to 8, 2015 at Subic Bay, Philippines. The Century Tuna Ironman 70.3 is produced and organized by Sunrise Events, Inc.

For more details you can visit: http://www.centurypacific.com.ph or http://www.ironman703subicbay.com.

“When in sight of the finish line, they are already preparing for the next race. When met with a deadline, they are already rolling up their sleeves for the next task.” Abe Cipriano, AVP for Marketing for Non-Alcoholic Division of Asia Brewery.

It is human nature to always want to be better, to improve, to ask for more. And it’s actually a good thing. It means we always look forward to something great, it means we keep on dreaming, it means we don’t easily give up, it means we persevere. And that is the newest campaign of Cobra Energy Drink is all about: “Gusto ko pa!”


“Gusto Ko Pa!”campaign encapsulates the new Filipino, who has gone beyond surviving everyday obstacles to pursuing bigger, better, greater things. Beyond perseverance, Gusto Ko Pa is about empowerment. Beyond persistence, Gusto Ko Pa adds purpose. Beyond hard work, Gusto Ko Pa is about a hunger for more. And fueling this passion, Gusto Ko Pa and Cobra provides the energy to see it through.

Last Tuesday, February 17, Cobra launch their new campaign and their new endorser, Matteo Guidicelli, a a multi-awarded racecar driver, top triathlete of the country’s most grueling sporting events, and a highly sought-after actor. The event was held at Hard Rock Café, Glorietta 3, Makati City.


“It is an honor to represent a brand that has fueled the Filipino spirit unlike any other. That they see in me the values that every Filipino strives for is an inspiration to be better at what I do now, and to work even harder for what’s next. I call on every Filipino to never settle, to find their passion, and to power themselves up with Cobra Energy Drink. I want this to become a rallying call for every Filipino –to do more, to be more, dahil ‘Gusto ko pa.’” – Matteo Guidicelli said during the launch

Matteo - Cobra

Cobra Energy Drink’s “Gusto Ko Pa!” is one of their biggest campaign todate. After featuring Filipino top athletes in their previous campaigns like “Lakas ng Pinas” & “Tunay Na Lakas”, Cobra is now set to take a new role in empowering not just Filipino athletes but every Filipino who wants to do more. Cobra Energy Drink gives every Filipino the insipiration to never give up and to take their life into the next level and to always dream bigger and to shout out load “Gusto Ko pa!”