News from Manila Bulletin:
MANILA, Philippines — Sea of red: Organizers envision a sea of red – the Red Sea? – when the Philippine Red Cross holds the very first Red Cross Million Volunteer Run on Dec. 4 in Metro Manila as well as in key towns and cities nationwide.
Actress Marian Rivera, who has agreed to endorse the event, said joining the morning fun-run is her way of giving back to the poor and the unfortunate the many blessings she has received in her life.
The versatile young actress and star of the soon to screen GMA epic-serye, “Amaya,” said organizers could count on her to enlist in the 10, maybe 15-kilometer run.
Star-studded run: More well-known actors and actresses are expected to join the fun-run that hopes to raise one billion pesos which will be used for the training of volunteers and to purchase life-saving tools and equipment for fast and effective service delivery.
TV5 news anchor and program host Paolo Bediones, who like Marian was on hand at the launch of the Red Cross event held May 9 at the Polo Club in Makati, confirmed he, too, will take part in the run.
The two TV personalities said considering the sound objectives of the run, it will not be difficult to convince their fellow artists to participate in such a worthwhile endeavor. Rivera also pledged to help convince her clients in the business world, those who tap her for her numerous endorsements, to similarly do their share.
PRC chairman Richard Gordon said corporate partners like Marian’s bosses will be asked to sponsor each runner for P1,000. If the Red Cross gathers one million runners at 1 thousand pesos each, the organization stands to make 1 billion pesos in all.
Regal on the fornt lines: The Lily Monteverde-led Regal Entertainment group, through Roselle Monteverde-Teo, announced at the event launch that the studio was sponsoring 1,000 runners on the special occasion.
Since a few months ago, the mother and daughter tandem of Lily and Roselle Monteverde joined the PRC as board members. “Mother” Lily has taken it upon herself to publicize Red Cross affairs, calling herself the organization’s PR.
That afternoon’s Red Cross affair was attended by foreign dignitaries, leading businessmen, media, and other heads of business.
Ms. Monteverde enjoined other businessmen to sponsor runners at the run as part of their corporate social responsibility. She promised to bring more color and star value to the Volunteer Run by encouraging the stars of her current productions, among them “Temptation Island,” to take part in it as well.
The Volunteer Run, according to Gordon, is in line with the United Nations’ declaration of 2011 as the International Year of Volunteers.
The Run will intensify the 143 Red Cross, a volunteer flagship program wherein Red Cross trains 44 people in every barangay – one leader and 43 members – as disaster responders and providers of humanitarian assistance that includes first aid, basic health care, etc. Gordon said that with 100 chapters nationwide, PRC now has over a million volunteers.
Cristine, the advocate: Cristine Reyes’ sexy, slim figure is enough endorsement for Oh My Gulay (OMG), a movement initiated by Sen. Edgardo Angara.
Cristine follows a long line of artists under contract with Viva Entertainment who are endorsing OMG to create greater awareness on the nutritional value of common vegetables like kalabasa, sitaw, talbos ng kamote, ampalaya, malunggay, among others.
Cristine’s focus is to popularize the eating of patola through a series of advertisements currently airing on the major networks plus 2nd Avenue, TalkTV and Knowledge Channel.