Posted: August 23, 2013 by runadoboking in My Runs
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NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s “Nature Amplified” design ethos, an  approach that is focused  on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were  introduced   — the  Nike Free Flyknit  and  Nike Free Hyperfeel  — along with two new apparel technologies,  Aeroloft  and  Dri-FIT Knit.

“Innovation is not about creating for its own sake, it’s about creating something better, designing with a purpose.  Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said  Mark Parker,  President & CEO of  NIKE, Inc.


 ·    The  Nike Free Flyknit  is the  fusion of two of Nike’s most iconic footwear technologies — the compressive Nike  Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a  second-skin fit. The shoe  provides the benefits of natural motion and a snug, supportive fit  in a single shoe.

 ·    Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the    delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.


 ·   NIKE AEROLOFT technology also debuted  in the  ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows  heat to escape the body so athletes stay dry.

 · DRI FIT KNIT is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety  of conditions. The technology employs visibly different knit patterns to aid  breathability, while seamless construction ensures a smooth fit free of distraction.

“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, NIKE Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led.”


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