World Osteoporosis Day to be celebrated on Oct. 20 at SM Mall of Asia

WOD 2013 to promote importance of active lifestyle, proper diet for better bone health

PRESS RELEASE:

(Manila, Philippines, October 17, 2013) — The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year’s World Osteoporosis Day (WOD), which takes place on October 20. In the Philippines, Anlene invites families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions.

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases.

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones.

During the whole-day event on October 20, Anlene will formally launch “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center will also give a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle.

The WOD 2013 also includes fun activities for the whole family. The event will feature bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more. Raffle prizes also await lucky participants. The event will be held from 7 am to 7 pm. Entrance is free.

The World Osteoporosis Day 2013 is co-presented by SM Mall of Asia and Gold’s Gym and supported by Asian Hospital and Medical Center, David’s Salon, Maynilad, Ever Bilena, Viajero. Special thanks to the Philippine Rugby Football Union and Peace Blossoms Internal Arts Society. Media partners include BusinessWorld, HerWord.com and Crossover 105.1.

(For more information on WOD 2013, please visit www.facebook.com/AnlenePhilippines. You may also pre-register here.

About Anlene

An expert in bone nutrition, Anlene is the only Philippine milk brand clinically proven to prevent bone weakening. Anlene products contain essential bone-strengthening nutrients which include calcium, vitamin D, zinc, and magnesium to ensure enhanced absorption and bone strength.

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