Zomato launches Collections to offer theme-based restaurant discovery
Zomato today announced the launch of its latest feature, Collections. Based on user activity and interest, Collections features popular restaurants across specific themes and trends. Building on its exhaustive restaurant content, Collections on Zomato covers everything from daily dinners to Romantic Dining, Late Nighters, Breakfast Places, Pet-Friendly Restaurants, and many more.
“Having added a social layer to restaurant discovery, we wanted to go a step further and provide information that foodies want, but may not necessarily want to search for. With Collections, we’ve turned popular theme-based searches into bite-sized lists of restaurants that address specific use-cases. In addition to the search aspect of Zomato, Collections opens up a whole new world from the discover point of view”, said Deepinder Goyal, Founder and CEO, Zomato. Collections will enable users to browse restaurants presented in categories based on popular themes in their city. For example, Delhi includes a ‘Legendary’ Collection, which covers famous, unforgettable restaurants in the Indian Capital; London includes ‘Gastropubs’, and Lisbon features ‘Beach Bars’, among other city-specific themes.
“Collections provides restaurant information condensed into in a visually engaging format across web and mobile to make restaurant discovery effortless”, added Deepinder. Whether one is looking for business dining options, a perfect spot for a dinner date, or a meal with a live performance, Collections addresses a wide range of use-cases.
Zomato is an online and mobile restaurant discovery service, providing in-depth information for over 228,000 restaurants across 12 countries. Zomato’s core content features include menus, photos and geocoded coordinates for restaurants; allowing users to find, rate and review restaurants, as well as engage in social interactions with other foodies.
Zomato currently sees over 16 million monthly visits globally, across its web and mobile platforms, from people searching for places to go out for a meal, get home delivery, catch up at a cafe, or enjoy the local nightlife. The highly targeted platform makes it convenient for restaurateurs to interact with customers who are looking for meal options.
Zomato was started in Delhi in 2008 by Deepinder Goyal and Pankaj Chaddah. The company has since expanded its services to 41 cities across India, UK, UAE, South Africa, New Zealand, the Philippines, Brazil, Turkey, Indonesia, Sri Lanka, Portugal, and Qatar.