Cobra Ironman 70.3 Philippines all set for August race in Cebu
Six strong years of powering up the extraordinary for the ultimate test of endurance

Cobra Energy Drink, Sunrise Events, Inc. and three-time host location, Lapu-Lapu City in Cebu are now all geared up to hold the biggest and toughest triathlon race that the country has ever experienced, in which only the extraordinary can conquer. The 2014 Cobra Ironman 70.3 is set on August 3, expecting over 2,500 registrants from all over the globe. This year’s race marked history when registration slots were filled up all within 4 hours after the online registration opened. This is by far the biggest Cobra Ironman 70.3 Philippines in terms of registration count.

Cobra Energy Drink has been powering up the event for 6 years straight starting in 2009 when the first Cobra Ironman 70.3 was brought to the Philippines. As part of its efforts to promote the sport, Cobra Energy Drink, together with Sunrise Events, held the first Send-Off Expo last July 11-13, where registered triathletes and even just thriving athletes were provided with race-preparation seminars and lectures. This effort goes beyond sustaining the energy needed, but to also fuel up the mind and spirits of the athletes.

Cobra Ironman 2014

“We are taking a new philosophy route this year, as we push our hardworking athletes to Be Extraordinary. This is how Cobra Energy Drink sees their challenges – they are not only in competition with other athletes, but more importantly with themselves, outdoing their best race time this year,” explains Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic Beverages.

The training needed for this kind of race takes a lot of effort combined with strong commitment and unyielding perseverance. These athletes’ strict preparation time lasts for months. Similar to the previous Ironman 70.3 events, athletes challenge themselves to reach the finish line for different reasons: some do it to promote a healthy lifestyle, some do it for their advocacies, and there are those who push themselves to test their endurance.

As part of Cobra’s ‘Be Extraordinary’ campaign, the brand acclaims the spirit of determination and perseverance of these Cobra Ironman 70.3 athletes who push themselves to be the best that they can be – and become inspiration to thriving athletes and everyday Filipinos. This is how to be extraordinary, by outdoing yourself with every challenge encountered, and for Cobra Ironman 70.3 Philippines, by outracing themselves.

**Press Release

Cut the cords and unleash your inner athlete!

If you’re fed up with irritating earphone cords chaining you to your phone or music device, now you can move with complete freedom!

With the yurbuds Inspire Limited Edition Wireless sport earphones, you’ll never have your earphone cords getting in the way of your workout again. Inspire Limited Edition Wireless are the first-ever stereo Bluetooth® wireless earphones guaranteed never hurt and never fall out, enabling you to workout snag- and pain-free every time.

Prepare to be aurally impressed with these ‘buds – equipped with 15mm drivers, yurbuds Inspire Limited Edition Wireless earphones more than double the driver size of many other stereo wireless earphones, providing bigger and better sound. Great news for those who love to get their heart pumping with thumping beats! They also allow for ambient sound, permitting you to remain aware of your surroundings on your walk or run.


Inspire Limited Edition Wireless lock perfectly into place and are comfortable for hours, thanks to yurbuds’ ergonomic TwistLock™ Technology and FlexSoft™ Comfort Fit. Inspire Limited Edition Wireless are also sweat and water resistant and the two buds are connected by a durable Kevlar cord, which can be worn either under the chin or behind the head.

Seamlessly integrating volume and full track and call control, the noise cancelling dual-microphone system lets you easily answer phone calls while you’re on the go. If you’ve ever tried to have a phone conversation in a windy space you’ll love the functionality of the wind-blocking microphone on these yurbuds!

The Inspire Limited Edition Wireless’ battery powers an impressive week’s worth of workouts and provides visual and audible indicators when running low. A micro USB charging port makes recharging the earbuds simple.

The yurbuds Inspire Limited Edition Wireless come with a lifetime warranty and retails for P7500. It will soon be available in the following stores: Power Mac Center, Runnr, Planet Sports, and R.O.X.

This is serious sound with no strings attached – go ahead and break free!

**Press Release

Filipina Ironwoman to Compete at Challenge Roth Triathlon in Germany
Philippine Ironman record-holder Ani De Leon-Brown aims to be first Filipina finisher


Ironwoman Ani De Leon-Brown will make a bid to be the first Filipina to finish DATEV Challenge Roth—the world’s biggest long-distance triathlon event, in Germany on July 20. Brown joins around 3,500 individual starters and 650 relay teams from over 60 countries.

“I am so excited to join Challenge Roth. This race will be quite historic for me as it has some parallels with my quest in 2008 to be the First Filipina to finish in the Ironman World Championships in Hawaii, on the race’s 30th anniversary. It is the 30thyear anniversary of Challenge Roth this year also,” said Brown, who has completed at least 10 Ironman distance races here and abroad.

Prior to the upcoming Challenge Roth, Brown competed at the Ironman Melbourne in March this year, where she set the Philippine Ironman Record with a time of 11:08.

“My record-setting finish at Ironman Melbourne was a great way to mark my 20th year as a triathlete. I am hoping and praying that I will be able to pull off a sub-11 finish at DATEV Challenge Roth. That would really be a feat for me!” said Brown, who is a member of Unilab Active Health Triathlon Team.

From her days as a member of the swim team of the University of the Philippines (UP) to her joining her first Ironman Distance Race in Matabungkay in 2002, Brown has become popular in the local triathlon scene as a coach and athlete. Thus, her bid at DATEV Challenge Roth interests both her supporters as well as fellow triathletes.

“I am thankful for all the encouragement that I am getting from my family, friends and fellow triathletes. My supporters and sponsors have also been very generous. I am blessed and honored to represent our country at DATEV Challenge Roth,” said Brown.

Since its first race in September 1984, DATEV Challenge Roth is considered as the “heart of the triathlon” and is expected to attract over 220,000 spectators this year. The competition will start with a 3.8 kilometers swim in the Main-Donau-Canal, followed by a 180 kilometers bike race and a final marathon of 42 kilometers.

Maximum finish time is 15 hours for single starters and 13.45 hours for relay teams. The current world record, which was actually established in Roth, is 7:41:33 by Andreas Raelert in 2011.

*Press Release


Sandro Reyes of the Makati Alaska FC Team played hard for the Championship at the Finals of the FC UFL League Cup last June 29 at the Emperador Stadium, McKinley Heights against the Loyola Meralco FC Team. The Alaska FC Team is proud to make it to the finals and winning 2nd place in the Boys 9 and Boys 11 category. Sandro is a scholar of the prestigious FC Barcelona Escola and returned to Manila to reinforce the Alaska FC Team. Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION. For more information, check out and live tweets and updates @ALASKAsportshub.

Cobra Ironman 70.3 holds Send-Off Expo for 2014 triathletes

Press Release:

The biggest and most challenging triathlon race in the country is back this August in its host location, Lapu-Lapu City in Cebu. The Cobra Ironman 70.3 is the highly anticipated premiere-sporting event in the Philippines since 2009. Comprising a strenuous distance of 1.9K swim, 90K bike, and 21K run (totalling 70.3 miles), athletes from all over the word is set to land in the Queen City of South this August 3 to face their toughest test of endurance.

To power start the athletes’ road to Cobra Ironman 70.3 in Cebu, Cobra Energy Drink, together with Sunrise Events, Inc., will hold the first ever Send-Off Expo on July 11-13 at The Rockwell Tent. Open to Cobra Ironman 70.3 athletes and all thriving athletes, the 3-day Send-Off Expo will conduct race-preparation talks and hold exhibit booths from Timex, Rudy Project, Oakley, Asics and many more for swim, bike or run gear at discounted prices.

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The three-day Send-Off Expo is open from 10am to 8pm daily. The preparation talks will be on Day 2, starting with Swim Talk: “Don’t Just Survive The Swim.Enjoy It!” by Coach Jenny Guerrero; Bike Talk: “55 Tips to Conquer 55 Miles” by Coach Kaye Lopez; Run Talk: “Catch Me if You Can” by Coach Ige Lopez; and For Newbies Talk: “From Zero to Super Hero” by Raymond Racaza. On Day 3, there will be a Sports Science Talk: “Sports Science for The Fast and The Faster” by Dr. Martin Camara, DC; and Nutrition and Hydration discussion by Dr. Haeri Roh-Schmidt, Ph.D.

“From day one to three, we prepared activities and preparation talks from swimming, biking, to running that all athletes will benefit from. We invited esteemed speakers who are experts in their fields to impart their knowledge to our triathletes – preparing even more their minds, bodies, and spirits for this biggest and toughest race,” shares Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic Beverages.

Training for the Cobra Ironman 70.3 Philippines takes months of rigorous conditioning and preparation, and this is why Cobra Energy Drink decided to conduct the Send-Off Expo to further boost the spirit of persistence and endurance to all athletes, pro and novice, and to all fans of this growing sport.

For the list of talks and exhibitors LIKE  Cobra Philippines on Facebook.

Experience One-of-a-Kind Sushi and Sashimi Creations as World-Famous Masato Show Hits Buddha-Bar Manila

Press Release:

Exclusivity and uniqueness are some of the hallmarks of Buddha-Bar Manila, the ultimate restaurant and lounge of sophistication, style and power. These very traits come to the fore when world-famous Sushi Chef Masato Nakabayashi visits Buddha-Bar Manila on July 5, 2014 to perform his patented Masato Show, a spectacular culinary event that includes the Live Cutting of a large fish that will be turned into amazing, unusual sushi and sashimi creations before a bedazzled crowd.

Before he became a Sushi master and the resident Sushi chef of Buddha-Bar Paris, Masato’s extraordinary journey began at a small oceanside town in Japan. He soon moved to Utah in the US to learn the fine art of sushi making at a longtime friend’s traditional Japanese restaurant. After a decade of honing his skills, Masato achieved fame as a Sushi expert known for his uncanny ability to surprise the most discerning of diners and for his exuberant creativity.

Masato was then appointed to create the menu of the Little Buddha Café that was about to be opened in the Palms Casino Resort in 2001. There was no looking back from thereon as Masato’s inventive creations and unconventional style sealed his reputation as one of the best Sushi Chefs in the world, now recognized as Buddha-Bar style. Currently working at the Buddha-Bar Paris main headquarters, Masato spends most of his time developing exciting and unexpected recipes and training new sushi chefs for Buddha-Bar outlets worldwide.

And now it is Buddha-Bar Manila’s turn to experience The Masato Show on a limited one-night only run from 7 to 10 PM for a very friendly price of P1,000.00 that also includes a serving of tuna sashimi and sushi dishes paired with wine and sake.

Have your fill of courtesy of Chef Masato and Buddha-Bar Manila, the haven for one-of-a-kind shows like the Masato Show. Gifted with an edgy style that results in culinary inventions that keep enthralling the palate, The Masato Show at Buddha-Bar Manila allows guests and Manila’s party set to a special treat that includes a pre-set menu and Tasting of Chef Masato’s inspired sushi and sashimi creations.

Buddha-Bar Manila is located at Picar Place, Kalayaan Avenue, Makati City. For reservations, call +632 8566859/+632 8566709. You can also reach them at or like and follow them on Facebook, Twitter and Instagram at @BuddhaBarMNL

To know more about the Masato Show at Buddha-Bar Manila, please contact 856-6859 and 856-6719 or visit

It’s been almost a month after I took the 30 day challenge from Lunchbox diet and I’m now on my 6th month with Fitness First. I am now happy and proud to tell you the results.

I started this fitness journey early this year. By January 2014, I weighed around 195 lbs. I have been actively going to Fitness First and started lessening my carb intake. I was doing good and was able to slash a kilo of my weight at least every month. Thanks to my PT from Fitness First who had been very patient and supportive in this fitness journey of mine.

My gym work outs usually involves cardio, core training, and circuit training. I also try to to join a race or run 10k at least every weekend. By the way, here’s the link to my old post about my work outs, in case you want to know more about it. :)



By March, I already weighed around 187 lbs. According to my PT, my workout is good but I still have to adjust my diet in order for me to lose weight faster.I was introduced to Lunchbox Diet by May 2014, and I was so excited to take the challenge and to really looked forward to see the results.

Lunchbox Diet is a program that that promotes healthy living by serving breakfast, lunch, dinner and snacks amounting to 1200 calories per day, 5 times a week (Monday to Friday) for an affordable price of P1,700.00 only. It means P340/day of healthy and low calorie meals.

I started the 30 day challenge by May 2014 with 180 lbs and finished the challenge by June 2014 with 171 lbs. It’s a bit low if you’ll count the ‘numbers’ but my gym work outs converted my fat mass to muscle mass hence that result. But a lot of friends had been constantly noticing and congratulating me for the ‘change’ in my body, now with toned muscles and smaller tummy. haha :D

The Pigil HInga Pose. HAHA

I’m glad that I can now wear old clothes! From 2XL, i’m now back to L shirts and singlets. And I always need a belt for my pants. Haha. Also, my performance during races improved, I slashed off 30 minutes from my previous 21k race and I almost broke my personal record in half marathon.

Lunchbox Diet surely delivered results for me. And I know with constant and consistent training and diet, I will become fitter and better runner and a healthier individual.

So if you want to lose weight like me and want to try their yummy, healthy and low calorie meals, here’s how to order:

1. Fill out the form at Text 0917-8093196 for any inquiries.
2. Please wait for a confirmation email and/or text containing the terms and payment details. Please note that orders are processed on a “first come, first served” basis. Order taking closes on Saturday of the previous week at 12 noon.
3. Once your order is confirmed, please email a copy of the proof of your payment @ with your FULL NAME AND ORDER DATE, WRITTEN on the Deposit Slip. (Strictly implemented!)

Thank you LBD & FF!

They are also open for night shift employees, so BPO & Call center friends, you can place you orders too! If you’re around Quezon City, San Juan, Ortigas Business District, Mandaluyong, Makati and BGC, you can order your lunchbox and they deliver it for free! :)
For more details, please like their facebook page or contact them at 09178093196 from 8am-10pm only.

If you want to enroll at fitness first, you may take their 3 day trial for free! Click here for more details: Thanks for reading! :)