For the extraordinary, let Cobra power you up

An energy drink for every extraordinary Filipino’s burning passion


Press Release:

There are extraordinary people born to live a burning passion, all to be the best at what they do. The pursuit of this passion requires dedication, commitment, time, and boundless energy. This is why Cobra Energy Drink launches its newest campaign presenting its roster of product variants to boost the power you need to be extraordinary in the pursuit of your goals.

Since 2007, the country’s leading energy drink has taken physical strength and energy seriously. Its goal remains to power up the Filipino bodies to always perform better, harder, and stronger. Cobra has expanded from a regular energy drink to a family of power drinks specifically made for different Filipino lifestyle requirements.

Cobra Energy Drink now comes in five variants, each equipped with a mix of power ingredients that not only fire up your energy, but are also good for the body.

For Power Fitness seekers, Cobra FIT contains ActivBURN™, which has a unique blend of L-carnitine, ginseng, caffeine, and vitamins B1, B3, B6, and B12, to speed up the body’s metabolism and help convert fat into energy. Whether you’re a gym rat or just running an action-packed day, get the most out of your energy by powering up, as you burn the calories away.

For Power Thinking demands, whether in school or at work, Cobra SMART contains Gingko Biloba, which provides instant Brainergy to improve mental focus, alertness, and memory.

Good physical strength starts from a strong immune system, and for Power Immunity, there is Cobra Defense. It is the only energy drink in the market that has Vitaboosters containing vitamins with properties to fight off common viruses and bacteria, and improve healthy functions of muscles, nerves, and the heart.

Everybody needs a good Power Rush either for work or for play, so for that instant energy boost, go for the refreshing Cobra Berry; while for the duty that can stand the test of time, with the strong will to take on any challenge, there is the one and only Cobra Original for that True Power.

Powering up Filipinos’ goals is the Cobra passion. Powering up your dedication and commitment is the Cobra goal, achieved through the strength and energy in every bottle to accomplish any given task – at any given time.

cobraproductsAbout Cobra

Cobra is the Philippines’ number one and best-selling energy drink, powering the country to progress. It contains world-standard quality ingredients like B-Vitamins sourced from Qualiblends, the world’s leading supplier of pharma-grade vitamins, as well as ginseng, taurine, inositol and other ingredients to help Filipinos achieve more in a single day, everyday. It has three variants to serve different energy needs, namely: Cobra Original for instant energy, Cobra Fit with ActivBurn technology plus L-Carnitine to burn calories, and Cobra Smart with gingko biloba for instant brainergy. For more information on Cobra visit

Brooks Run Happy is back! On May 11, 2014 Brooks will give you a race that you will surely enjoy. The challenge that runners constantly look for will definitely be served in the form of obstacle courses and uphill grinds incorporated in our nature inspired route. With a mix of on & off road terrain and the scenic view of Tanay Rizal, this race will be one epic event you should not miss out on.

RH3 Poster

Brooks Run Happy 2014: Cross Country Challenge Race Details:
Date: May 11, 2014
Venue: Tanay, Rizal
Events: 5K, 10K, 16K, 24K
Assembly/ Gun Start Time: 24K – 630am/ 7am, 16K – 640am/ 710am, 10K – 650am/ 720am, 5K – 655am/725am

Brooks Run Happy 2014: Cross Country Challenge Registration Details:
Registration Period: March 20 to May 4, 2014

Registration Fees:
5K – Php 600
10K – Php 950
16K – Php 1,450
24K – Php 1,600

Registration Centers:
1. Brooks SM North Annex
2. Toby’s Sports – Mall of Asia / Megamall
3. RUNNR Bonifacio High Street

Runners could avail of the Transportation and Hotel Accommodation upon registration. For more details please visit

Race Kits are inclusive of Race Bib, Race Shirt, Gloves, and Whistle. 16k and 24k will receive a Fitletic Race Bib Holder on the race day.

Brooks Run Happy 2014: Cross Country Challenge Race Maps:

Brooks Run Happy 2014: Cross Country Challenge Finisher Medals:

For more details and race updates like Brooks Run Happy  on facebook and visit :)

Awesome Ways to Celebrate You This Summer


Press Release:

It’s that hottest time of the year! Once again, everything related to summer is in the air. Suddenly, everyone is in a sizzling mood, and thinking of ways to cool down, just as the temperature heats up.

Summer is the best season to celebrate the most important person in the world: you! It’s a season to flaunt yourself, take time out, and spend time on people and things you love most Admit it, when was the last time you actually celebrated you? With all the deadlines, and things to attend to, why not spend the day taking care of you?

Go on a Spa Date
When was the last time you pampered yourself? Summer is the perfect time to sit back, relax, and get that massage you’ve been dreaming of. It’s time to turn off your cellphones, close your datebooks, and simply the enjoy the day de-stressing!

Go Somewhere Spontaneous
Ditch the idea of wallowing the whole day and spending it watching movie and TV marathons. That was so ten years ago and in this era; you have the power to do something great even if you’re doing it alone! Go on that beach trip you’ve always wanted to go to or finally take the risk and jet off to an exotic location, even for just a weekend. It is best to remember that you don’t need anyone to have an adventure.

Make a Pact to Improve on You
One of the best ways to love yourself is to take care of yourself. While you may live a busy life, it is important to take the time to evaluate your lifestyle choices and make the necessary changes. A happier, more positive life begins by making the right choices. If you find yourself stressed all the time, maybe it’s time to de-clutter your schedule and adopt a healthier lifestyle. While this may seem like a humongous task, it begins with small steps, the number one being taking more water.

Water not only helps in keeping you physically fit, but it also helps keeping you mentally strong as well. Summit Natural Drinking Water has long kept Philippine National Athletes stay on tip-top shape with minerals that help them maintain superior concentration. Having a bottle of Summit with you wherever you go will definitely make you instantly sharp and focused at all times.

By taking on small steps like taking more water, getting into a sport you enjoy, and being kinder to yourself in general, you will create a better version of you.
So this year, don’t be afraid of summer. Celebrate you and the season of the sun!

Summit Family FA

About Summit Natural Drinking Water
Summit Natural Drinking Water is the official bottled water of Philippine Olympic athletes. It has helped aspiring Filipino athletes maintain superior concentration and athletic edge with minerals that boost their hydration level. It comes from natural underground sources around Mt. Makiling in Laguna and is further processed by ionization and filtration, making it clean and refreshing. For more information on the drink that empowers you to reach for it, visit

More than 5000 pro-Earth ran for environment protection


Press Release:

More than 5,000 running enthusiasts heeded the call of Earth Day Network Philippines to protect, respect, and oversee the sensible and sustainable care of Mother Earth as they sprinted around Bonifacio Global City for the “Pro‐Earth Run” Saturday morning.

Earth Day Network Philippines President Bert Guevarra said the fun run is a kick‐off activity for the 2014 Earth Day Celebration on April 22, 2014.

“We want to promote earth day everyday, everywhere for everyone. We must have a conscious effort to take good care of our environment everyday,” Guevarra said.

The Earth Day Network Philippines, a non‐profit, non‐stock corporation, leads more than two thousand (2,000) entities from different sectors of the Philippines that work towards environmental protection and conservation.

The pro‐earth runners inched and raced one another to the finish line of the 10‐km, 5‐ km, and 3‐km categories. There was also a 1.5‐km run for children dubbed “Run with Doraemon.”

The Earth Day Network ambassador Doraemon, with his friends Nobita and Shizuka, also graced the event and entertained the runners before sending them off the starting track.

The pro‐earth run was presented by LifeOil, 100% pure Malunggay extract, and United Parcel Services or UPS.

Carlo Lugtu, executive vice president of Manila Nature’s Link Corporation, the maker of LifeOil, shared that “LifeOil energizes people with active lifestyle, including runners, by replenishing the energy they lose during physically demanding activities. “

“Malunggay oil extract, aside from increasing energy, also strengthens the immune system, manages sugar level, and has Vitamin D,” Lugtu added.

Among those who joined the fun run were celebrities from GMA Artist Center. They said they participated in the event not only because they want to stay fit but also because the run was for a good cause.

Starstruck alumnus Steve Silva tweeted “WE DID IT! #5k #ProEarthRun kickoff event for the worldwide celebration of Earth Day on April 22″

Staged by Huper International, the Pro‐Earth Run was also sponsored by the Philippine Charity Sweeptakes Office, First Gen, Energy Development Corporation, Globe, Holcim, Animation International – Philippines, Informatics, Merrell, Lumsense, The Body Shop Peppermint Leg Spray, St. Luke’s Medical Center, Timex, Gardenia, Greenlite Banner, Gold’s Gym, Integrated Waste Management, Inc., Empire East, Union Bank, and Haribon Foundation.

*Photos from ProEarthRun FB Page. :)

Zomato redefines restaurant discovery with its latest product revamp


Press Release:

Zomato, the restaurant search and discovery service, has rolled out a completely revamped version of its web and mobile product. Building on its already rich and exhaustive restaurant database, and ratings and reviews from its millions of monthly users, Zomato has now added a new, social layer to restaurant discovery – personalized recommendations from people whose opinions you choose to value.

“Even before the advent of the internet, people relied on social opinions for restaurant discovery. In our endless discussions with our users, we realized this behavior is still widely prevalent, but not catered to effectively by existing local discovery tools or review websites. With our new product, we want to cater to that intrinsic behavior in an amplified, social setting”, said Deepinder Goyal, Founder & CEO of Zomato.

Zomato’s revamped product is built on two simple pillars of thought – that individual preferences vary, and that building a more trusted ecosystem of recommendations will result in quicker and easier decision-making. From personalized search results to quickly adding restaurants to your Wishlist from anywhere on the site or app, Zomato has made restaurant discovery very swift and highly personalized. Among the new features is a FoodFeed that lets users see updates and activities from their network on Zomato, as well as restaurants visited, rated and reviewed – encouraging a more social, real-time discovery of restaurants. With this enhanced social layer, users will be able to filter search results to display recommendations from their network, i.e. the people they choose to trust and follow. To enable this personalized experience, Zomato will now be a login-only service.

The latest update also comes with a lot of changes to the design and user experience that make the product easier to use than ever before. For example, the search flow has been revamped completely to help users discover restaurants with fewer clicks, thereby offering a superior product experience.  Restaurant ratings have been normalized to prevent too many restaurants being clustered within a certain range, and the search algorithm has been tweaked to show more relevant results when users are searching for restaurants. Enhanced spam-control measures have been implemented to keep out junk reviews. Users can now also easily find and invite friends to Zomato from other social networks.

“We felt it was time to stop taking small steps forward in terms of our product. This is the biggest leap we’ve taken, and that’s meant effectively rebuilding Zomato from scratch in a lot of respects. A lot of effort has gone into creating the new Zomato, and we’re very excited with the way it looks and works; we hope our users love it as much as we do”, Deepinder added.

Zomato also added another country to its growing list of international locations today, with the launch of its section for Portugal. The citizens of Lisbon can now choose from over 9500 dining
options in the city. The website and mobile apps will be available in Portuguese as well as English.


About Zomato

Zomato is an online and mobile restaurant discovery service providing in-depth information for over 221,000 restaurants across 12 countries. Zomato’s core content features include menus, photos and geocoded coordinates for restaurants; allowing users to rate and review restaurants, as well as create their own network of foodies.

Zomato currently sees over 16 million monthly visits globally, across its web and mobile platforms, from people searching for places to go out for a meal, get home delivery, catch up at a cafe, or enjoy the local nightlife. The highly targeted platform makes it convenient for restaurateurs to interact with customers who are looking for dining options.

Zomato was started in Delhi in 2008 by Deepinder Goyal and Pankaj Chaddah. The company has since expanded its services to 41 cities across India, UK, UAE, South Africa, New Zealand, the Philippines, Portugal, Brazil, Turkey, Indonesia, Sri Lanka, and Qatar.

For more information, please visit: write to us at

In celebration of their 50th anniversary and as part of their Corporate Social Rsponsiblity, PDIC invites all of us to join their first ever running event: “Takbo para sa Pagbangon ng Leyte”. The race aims to promote public awareness on PDIC and its role in protecting the environment, and to raise funds to build disaster-resilient shelters for families in Leyte in partnership with Gawad Kalinga.

Takbo Para Sa Pagbangon ng Leyte

Takbo para sa Pagbangon ng Leyte Race Details:
Date: May 4, 2014
Venue: PNB Financial Center, Macapagal Boulevard, Pasay City
Events: 3km/5km/10km
Beneficiary: Gawad Kalinga
Assembly Time: 5am

Takbo para sa Pagbangon ng Leyte Registration Details:

Registration Fee: 3K (P400) | 5K (P400) | 10K (P600)

Online Registration: (March 17-April 21)
*Race kit will be delivered

In Store Registration: (March 17, April 28)
PDIC Office
Toby’s MOA & SM North

Takbo para sa Pagbangon ng Leyte Singlet Design:

singlet-takboTakbo para sa Pagbangon ng Leyte Race Route:

takbo-route-03Takbo Para Sa Leyte FAQ’s:

Why join the “Takbo sa Pagbangon ng Leyte” benefit run? You get to do some much-needed exercise, appreciate wellness, have fun with your family and friends, lead and live a healthy lifestyle, and help rebuild the communities hit by typhoon Yolanda in Leyte.

How much is the registration fee? 3K (P400) | 5K (P400) | 10K (P600) Your donation in the form of your registration fee will include entry to the “Takbo sa Pagbangon ng Leyte” benefit run, and participation in other activities during the event.

Can I register my friends and family members? Yes. However, for interested participants below 18 years old, their waivers must be signed by their parents/guardians. Registration forms may also be submitted by a representative to the registration centers listed above, provided that the forms are completely executed by the participants themselves, and the waivers are signed by the concerned registrants or by parents/guardians for participants below 18 years.

You may also register online at

Can children run for this cause? Yes. For the safety of everyone, only children 7 years old and older are allowed to join. Children up to 6 years old, and accompanied with a responsible adult, may enjoy the programs and exhibit at the Activity Area.

Children aged from 7–12 years old may register for the 3K category ONLY and should be accompanied by an adult or guardian. Those who are 13–17 years of age may join in any of the three categories provided that their parents sign the waiver.

Can I run with a stroller and with my toddler? Sorry, adults are not allowed to run with children on strollers. No wheels are allowed in the course.

Can I run with my pets? Sorry, no runners are allowed to run with pets.

What is included with my “Takbo sa Pagbangon ng Leyte” registration?Participants will receive a Race Kit containing the Singlet, Race Bib and a Timing Chip (D-Tag).

Do I need to be a professional runner to register? No. The “Takbo sa Pagbangon ng Leyte” is all about having fun, being fit, and helping rebuild communities for typhoon Yolanda survivors. You can run, jog or brisk walk with your family and friends. Who knows, you may even bring home a prize or special award.

Does individual race time get recorded? Yes. The D-Tag that comes with your Race Kit and attached to the shoelace in a specified manner on Race Day exactly measures the time you will cross the start and the finish line. It is used in most professional races and has been tested as a reliable mechanism to measure running performance and pace (including splits) accurately. The official race results will also be uploaded in the website.

Will there be parking area available? Yes. Participants and guests are advised to park their vehicles at the allocated parking area at the PNB Financial Center on a first come, first served basis. There are also pay parking areas along Macapagal Avenue at your convenience.

Will there be water available on the race route? Yes. Drinking water will be provided at select points along the route but runners are also encouraged to bring their own water bottles and undertake proper hydration and nutrition for the run.

Will there be toilets/portalets available? Portalets will be available at the activity area.

Will medical help be available on the race route?First aid stations and medics will also be available.

Will there be a baggage tent? Yes. Baggage deposit service is available at the activity area. Please do not leave any valuables inside your vehicle and bags. Organizers will not be liable for any loss of valuables.

Where do we go after the Race Proper? All race participants may claim free drinks at the Activity Area after the race and their checked baggage, if any. Participants and guests will converge at the Activity Area for a short and meaningful program highlighting our shared advocacy, and the much-awaited awarding of prizes.

Are cameras and phones allowed during the race? We discourage bringing these items and other valuables. Race photographers will be available to shoot from a medium distance.

Are there refunds? Registration fee is NON-REFUNDABLE. Just make sure you are good to go before signing up.

Is change of category allowed? Change of category after registration is NOT ALLOWED.

What happens if there is bad weather? A little rain won’t stop the “Takbo sa Pagbangon ng Leyte”. Event will take place rain or shine. For weather updates and advisories from the Organizer days before the event, visit


The most technical trail run in the country is back and set to happen on April 12, Saturday. For the second time, Hamilo Coast, Batangas is the host for the event, but this time offering “new routes” and new distances! It will surely be another test of endurance, strength and speed for this year’s Salomon X Trail Run.

Press Release:

Salomon Philippines announces the X-Trail Run event for 2014

The world’s leading trail running shoe gets ready for this year’s leg of its highly-anticipated trail running event in the region.

As the number one footwear brand in trail running, Salomon is proud to hold another round of its long-running X-Trail Run, which is scheduled to happen in key countries and cities in the region namely, Malaysia, Singapore, Taiwan, and the Philippines.

 Having attracted numerous participants from all over the Asia-Pacific Region, this series of trail running events has always been filled with various participants, from newbies to hardcore loyalists of the Salomon brand. Hence, the brand has made it a point to keep things exciting and challenging for everyone, offering various types of races – adventure, offroad runs, even mountain runs, making the Salomon X-Trail Run something to look forward to each year.

The Global ‘X-Trail’ branding is categorized as a technical trail running race, with a mix of different terrain surfaces, which include dirt, rocks, sand and concrete paths. The most recent Salomon Pilipinas X-Trail Run was held at Tagaytay Highlands and Hamilo Coast, registered the most number of short-distance trail runners, totaling to over 1,000 trail runners.

This year, the brand is happy to be going back to Hamilo Coast, which is famed for its trails, vertical ascents and steep descents. This year’s X-Trail Run will be offering three distances – 6km road to trail, 12km road to trail, and the much anticipated 24km & 32km mountain run. These are perfect for all types of trail runners and outdoor enthusiasts who want to test their skill and endurance in the sport.

Aside from enthusiasts, the X-Trail run is also very much geared towards providing the perfect challenge for beginners, who want to give trail running a try. As for those who are already into road running, the X-Trail run is a great way of taking things to the next level. This race category will be a perfect introduction to the trails for them, with majority of the 6km distance on the road. Meanwhile, the 12km road-to-trail category is a distance targeting beginners in trail running who can already endure longer distances of road running. This is the perfect distance for them to take their trail experience higher. Trail and road ratio for this distance is 50-50.

For all those who are participating on the race, please take time to read the following race day reminders for your own safety.

Mountain Run
§ Head lamp
§ Whistle
§ Hydration bag/ belt
Road to Trail
§ Hydration bag/ belt
*Mandatory inspection will be conducted before the race. No mandatory gears, no race.
*Salomon XTrail 2014 is a green event. Bring your own hydration packs as no plastic cups will be distributed in the event.

32k – 7hrs
24k – 5hrs
12k – 2.5hrs
6k – 1.5hrs
No finishers medal for 32k & 24k, after the cut off time

Pick-up Point: R.O.X. Bonifacio High Street
Meeting Time: 12:30AM
ETD: 1st batch- 1:00AM; 2nd batch- 1:30AM
Requirement: Online & Store Registrants must present valid ID

The shortest and fastest route to Hamilo is via Cavitex- Naic – Puerto Azul Route

Gates open at 3AM. If the guest is not checked-in, they cannot enter
Hamilo before the said opening time.

§ The Carpass attached should be surrendered to Hamilo GuardHouse Entrance, with all the participants’ names riding the car.
§ If you are riding the bus service, please disregard the carpass.

§ Each registered runner is issued a Grey Hamilo Wristband, included in the race kit.
§ Please do not lose the wristband. NO WRISTBAND, NO ENTRY to the event staging area.
§ If misplaced, Hamilo will charge P600 for guest daytrip fee.

1. Strictly no brining in of food & drinks inside the club.
2. Hotel Guests: Registered Runners & Guests of Salomon X Trail who are checked-in Pico Sands Hotel have automatic access to Pico Beach & Country Club.
3. Registered Runners have automatic access to Pico Beach and Pico Country Club.
Day Trip Fees for Salomon X-Trail Event
§ Use of Pico Beach (swimming) – P 600 / head
§ Use of Pico Beach & Country Club – P 1,000/head
§ Companions who just watch and eat in Pico Beach – No Charge
§ Cash Card – All purchases in the club for food and other services are done via cash card. There
will be a cash card loading station in the event area where guests can load cash.
§ Credit Card – Credit Card (Visa and Mastercard) is also accepted as mode of payment.

For fruther queries:
Registration, Race Kits & Bus Reservation: or
Pico Sands Hotel Reservation: