adidas King Of The Road 2013: all in for your alma mater

2013 is the year of running for adidas.

Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.

To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.

The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don’t just get individual cash prizes; they will also win prizes for their schools.

“adidas has always been an advocate of health and wellness through sports. The King of the Road is a testament to that fact,” said Jason Gervasio, Brand Communications and Sports Marketing Manager of adidas Philippines.

“The new School Championship category aims not only to promote fitness, but also to inspire teamwork and pride as students are given the chance to be ambassadors of their respective campuses.”

The adidas KOTR 2013 will be held on July 7, 2013 at Bonifacio Global City. Apart from the School Championship category, the race will include distances of 10K for the general public and 16.8K with Open and Closed categories. The Closed category is strictly for Filipinos while the Open category is for all nationalities.

The top male and female winners from the 16.8K Closed category will be hailed as the Philippines’ King and Queen of the Road and will represent the Philippines in the KOTR Southeast Asia Championship in Malaysia.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1.    Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2.    Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present valid student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:
•    Group of 10 runners = Php100 off each
•    Group of 15 runners = Php150 off each
•    Group of 20 runners = Php200 off each

Supporting this year’s race are the sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.

Alaska World Milk Day Run – June 9, 2013

World Milk Day is celebrated annually in many countries worldwide, providing an opportunity to focus attention on milk as a global food central to health and well-being across cultures and nations, and to highlight the contributions connected with milk and the overall dairy industry. To celebrate this, Alaska will have a running event with four (4) categories: 3KM, 3KM Family, 5KM and 10KM.

Alaska World Milk Day Race Details:
Date: June 9, 2013
Venue: BGC
Events: 3k, 3K Family Run, 5k, 10k

Alaska World Milk Day Assembly Time & Gun Starts:
3k & 3k Family Run – AT: 530am GS: 6:30am
5k: AT: 5:00am GS: 6:00am
10k: AT: 4:00am GS: 5:00am

Alaska World Milk Day Registration Details:

Registration Period:
Onsite is from May 11 to June 7, 2013
Online is from May 8 to June 2, 2013

Registration Fees:
3k – 500p
3k family – 1,200p (4 members)
5k – 600p
10k – 700p

Registration Sites:
• Register at the following from May 11 June 7, 2013 (11AM to 8PM, Daily)
G/F Glorietta 3 (infront of Zara Store beside Mercury Drug)
Online : http://www.alaskaworldmikday.com

Who Can join?
• 3KM- Child and Adult (Age on December 31, 2013)
• 3KM Family- 4 members (2 Adult and 2 Child)
•5KM- 8 years old and above
• 10KM- 15 years old and above

• Registration is non-refundable, non-transferable, and non – downgrade/upgrade.
• Registrants will be receiving a race packet with a SINGLET and BIB NUMBER upon registration.

Alaska World Milk Day General Rules:
• All participants must wear their assigned Bib/Race number. Participants not wearing their race number will be taken off the course and is not allowed to win.
• Participants who commence before his/her actual start/gun time will be disqualified.
• On the cue of a start shot, the starting line rope shall be released to indicate the start of the fun run. Cyclist Marshals and a pace car shall guide the participants along the route of the fun run.
• For 3KM Family category—family members should cross the finish line at the same time.
• Water stations will be available on the indicated portions of the route.
• Paramedics will be on stand-by at designated portions of the route.
• A sweeper (car or van or truck) shall pick-up the runners who cannot run anymore for health reasons. Marshals patrolling the route are in charge to assess the participants’ conditions.

Alaska World Milk Day Race Maps:

For inquiries, email secretariat at secretariat@alaskaworldmilkday.com. Happy Running!

Alaska Ties Up with FCBEscola Football Camp

ALASKA TIES UP WITH FCBESCOLA FOOTBALL CAMP, SPONSORS FUTKALERO CHILDREN FROM TONDO

What is better than playing against one of the best football clubs in the world? Being trained by them.

Never in a million years did they thought that they will be able to see the world’s #1 ranked football club, FCBarcelona, in action, much less interact with them. But these promising young football talents from Tondo did just that and more. Thanks to the sponsorship of Alaska Milk Corporation, the five Futkaleros— Champ Cyrus Wico, Jonas Lorens Lavarias, John David Espiritu, Maria Rochel Mendaňo, and Roger Batiugas— were able to train under the FCBarcelona coaches Jordi Blanco and Jose Moratalla during the FCBEscola Philippines Barcelona Soccer Camp for the youth, a sports workshop that did not only aim to teach Filipino kids the rudiments and techniques in the game but also share with them the FCBarcelona values of teamwork and hard work.

“Alaska has been there from the very start, even at that time when football was not very popular. It has been supporting the grassroots development of the sport and in training players. The annual Alaska Cup, is in fact, the biggest cup in the country, with thousands of players in a single day. So we were not surprised that Alaska lent their support to this project,” says Michael Reyes, organizer of the camp and Team Socceroo’s captain.

Training under World’s Best

Excitement lit up the eyes of the five Futkaleros as they showed their moves to the coaches. They believe that the camp is a once-in-a-lifetime opportunity to improve their game, learn some new skills and incorporate a new strategy into their play. According to Reyes, the style of the Futkaleros is more freestyle. “I have seen them play and their commitment to the game is impressive. I know that they practice every day. They’re fast. They’re agile. Participating in the camp will help them develop their play more.”

What kids will take away from the five-day camp is not just technique but the values: that football is not about winning but in playing your best and playing with your team. Steven Chua, Operations Director for FCBEscola Asia Pacific, relates, “I remembered a FCBarcelona camp in Singapore that we organized. After the camp, I asked one of the kids what he learned. He told me he learned the reasons why he has to move here, why he has to make a pass. Before, he just does it because he has to without even knowing why. He also learned that football is not about winning but playing the game.”

More than a hundred kids, 6 to 14 years old, signed up for the camp held recently at the Alabang Country Club. They did not even mind the extra-ordinarily hot day, showing off their skills on the field, all of them eager to train under the very best in the world. World famous players Xavi Hernandez, Andres Iniesta and Lionel Messi were all products of FCBEscola

Alaska Milk Corporation brings FCBEscola, the world’s No. 1 ranked football club here in the Philippines to help develop children through sports programs such as the FCBEscola Barcelona Camp. The FCBEscola Barcelona Camp has already begun training kids last April 17 and will continue until April 21 at the Ayala Alabang Country Club.

Built not as important as technique

According to the organizers, the Futkaleros have the typical Filipino built, which unlike basketball, is suited to football. Filipinos are not as tall as other kids but they compensate with their incredible speed and agility. FCBarcerlona has members who have similar built but are still able to excel. In football, built is not as important as technique.

“The style of football of FCBarcelona is the ‘most fit’ and ‘most matched’ [style] with Filipinos. They do not rely on size. In other sports, if you are big, you’d be a better player. In football, we rely more on technique, the passing, how the team plays. FCBarcelona’s style of football is not very individualistic. It emphasizes team play,” says Nicholas Reyes, FCBEscola camp organizer.

Wanted: Healthy body, good attitude and passion

There is also no age requirement, just a healthy body, good attitude and passion for the sport. Reyes emphasized good nutrition at an early age “as this will give children an edge in the sport.” Both exercise and proper diet are essential, especially to the significant number of Filipino kids, who have been found to suffer from undernutrition and overweight problems (National Nutrition Survey of FNRI-DOST, 2008). It is recommended that they eat a balanced set of meals and do more physical activity, which Alaska Milk Corporation has been advocating through their sports programs.

For more information, log on to http://www.fcbescolaphilippines.com and www.alaskamilk.com.ph

– PR

adidas King of the Road 2013 – All in for the Philippines

All In for the Biggest Race Across Southeast Asia 

adidas Philippines Opens Registration for the Annual adidas King of the Road 2013

Runners, it’s time for you to gear up because adidas is now opening the registration for this year’s adidas King of the Road (KOTR), happening this July 7 at the Bonifacio Global City, Taguig.

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

Participants last year were competing for the title of King and Queen of the road, and a chance to represent the country at the SEA leg in Singapore.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music ” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

Southeast Asia Roads Lead to Malaysia

adidas is not only encouraging runners to compete within their countries. As part of its drive to provide the best experiences for its consumers, KOTR will once again be held in different legs across the SEA countries.

To date, the first adidas KOTR SEA Regional Championship held in October 2011 culminated in Bonifacio Global City, Taguig, involving participants from Indonesia, Malaysia, Philippines, Singapore, and Thailand. The success of this multi-country race inspired the brand to make the event a regional annual tradition. Hence, the KOTR SEA Championship Year 2 was organized and held at the Gardens by the Bay in Singapore in 2012.

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road.

Runners showed up from all walks of life, including this father who pushed his son towards the finish line

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1.    Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2.    Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present valid student IDs (must be valid until July 7, 2013) at the registration sites.

Participants that crossed the finish line were given medals and bragging rights as a finisher of the King of the Road 2012

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:
•    Group of 10-14 = Php100 off each
•    Group of 15-19 = Php150 off each
•    Group of 20+ = Php200 off each

Last year, thousands of runners showed up for the 16.8k leg of the race.

Supporting this year’s race are the sponsors Summit Water and 100 Plus.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.

Attention Runners: Check out Anlene Total with Glucosamine!

Last week, I did back to back races. I joined the Merrell Adventure Run (5K) at Mt. Sinai, Rizal last Saturday and the National Geographic Channel Earth Day (21K) last Sunday at Bonifacio Global City. And oooh, I also ran the Safeguard 2xu half marathon, the prior week. Truth is, sometimes, it makes me worry that I might get injured because of too much activities without proper training and nutrition. That’s why, I got curious when I heard about Anlene Total, for all I know, Anlene is a milk drink for women. But I was told that it is now being recommended to runners and other sports enthusiasts that’s why I did a little bit of inquiry about this new product of Fonterra, the makers of Anlene Total.

Photos by Lestky & Mang Husi

Fonterra is a global cooperative with its roots firmly planted in New Zealand. Their vision is to be the natural source of dairy nutrition for everybody, everywhere, everyday. In the Philippines, Fonterra is one of the leading fast-moving consumer goods companies and proud of its role in bringing the best quality dairy products to the Filipino consumer. Their three major brands are Anlene, Anchor and Anmum.

Anlene Total with Nano Calcium & Glucosamine

Their newest product, the Anlene Total contains twice the calcium of a regular milk, and now with added glucosamine. Glucosamine is an essential building block of joint cartilage that helps protect your bones and fortify cartilage, protecting them against damage caused by everyday physical activities.

As runners, we’re racing almost every week and do our maintenance runs almost twice or thrice a week. This for sure will make us strong runners. This will improve our speed, endurance and over all performance come race day. But do you know that our joints experience daily wear and tear? Even everyday pressure from usual activities such as walking and climbing the stairs can cause degeneration of the joints, so what more for us who run 10ks or half marathons almost every week? Our joints will sure be in trouble without proper nutrition.

What is glucosamine and what is it used for?

Glucosamine, as I mentioned earlier, is the building block of joint cartilage. It is naturally found in our body but the production is reduce as we grow older. Without glucosamine, the joint cartilage that tears apart will not be regenerated and will cause us injuries. This will put our joints & bones on a bad light and we  do not want that to happen.

That’s why I am very thrilled to try this new product,  Anlene Total.  I think it will be good for me after a long run and in the long run.

Keep on moving with Anlene Total now!

For more information about Anlene Total you may visit their facebook page: https://www.facebook.com/AnlenePhilippines  and follow them ofn twitter: @AnleneTotalPh

Vaseline Men and Xterra’s MUD RUN – May 26, 2013

Get ready to go down and dirty at the newest “Mud Run” in the city: The Vaseline Mex-Xterra Mud Run. Read on for more details!

Vaseline Men-Xterra Mud Run  Race Details:
Date:: May 26, 2013 (Sunday)
Venue: Filinvest City, Alabang
Events: 5km, 10km (with obstacles)

- 10km assembly time at 5:00am and gun time at 5:30am
- 5km assembly time at 6:00am and gun time at 6:30am
- Participants will be released in waves.
- 10km trail run with 10 obstacles
- 5km trail run with 5 obstacles

Vaseline Men-Xterra Mud Run  Registration Details:    

Registration Period: April 5 to May 20, 2013
Online: http://www.xterraphil.com/mud-run/registration/
Onsite:
- R.O.X. BGC
- Second Wind Ortigas
- Festival Mall, Alabang (TBA)

Registration Fees: 500php (5km) and 800php (10km)

Vaseline Men-Xterra Mud Run Post-race Giveaways:
- Finisher shirt for 5k and 10k
- Vaseline Men loot bags
- Key chain tyre thread reader from Motozentrum / Achilles Radial
- Post-race meal, Pinoy style

See you there!!!

Takbo.ph Runfest: It all started here!

Let’s celebrate running as our favorite running forum celebrates its 5th year! Cant wait to see my old running friends again! I’m sure this is going to be fun. Secure your slot register until May 5, only. Read on for full details:

Takbo.ph Runfest 2013 Race Details:

Date: July 14, 2013

Venue: BGC, Taguig

Events: 3K, 5K, 10K, 21K

REGISTRATION FEES:

* Fees are inclusive of race singlet, RFID timing device, and race kit delivery.
* All runners will have the option to have a name on their race bibs.  15 characters maximum. Letters and numbers only.
* All finishers get a commemorative medal.
* All 21K finishers get a finisher’s shirt.

Takbo.ph Runfest 2013 Registration Details:

• Online registration starts April 1, 2013.  Online transaction fees may apply.
• In-store registraton will start on April 11, 2013 until May 5, 2013. Registration schedule may end earlier once the allocated slots have been filled up.

CHRIS SPORTS

• SM Megamall
• SM Mall Of Asia
• SM North EDSA
• Glorietta
• Festival Mall

FITNESS AND ATHLETICS

• Active Fun Bldg. 9th cor 28th Sts. Bonifacio Global City

• This is a pre-registraiton period. Singlets and race bibs will be delivered to you before the race day.  Delivery fee will be included in the registration fees.

For more details, kindly visit takbo.ph. See you there!