Alaska IronKids Philippines Triathlon encourages more and more Filipino children into adopting an active and healthy lifestyle.

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PRESS RELEASE:

These days, the only exercise children seem to be doing is surfing, the digital kind that is. Instead of playing outside with their friends, today’s children stay indoors, glued to the TV or to videogames. It is no wonder then that 2 out of 10 Filipino children, 10 years old and below, are overweight while 3 of 10 children are undernourished as seen in the results of the 7th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI).

But the inactive landscape is slowly changing in recent years, thanks to pioneering sports programs like the Alaska IronKids Philippines Triathlon, which has managed to convert a number of kids from couch potatoes to young triathletes who have the passion for the sport. A triathlon is a race that is comprised of three sporting events: swimming, running and biking. It is open to children 6 to 14 years old.

Alaska IronKids Philippines is the country’s very first triathlon event for the youth. Since holding its first race in 2012, the local triathlon series has grown in leaps and bounds, grooming young triathletes that have become the pride of the Philippines in international competitions. Being the local junior version of the international triathlon series, Ironman, Alaska IronKids Philippines Triathlon has  produced champions, on and out of the podiums— children who are not only committed to winning but also ones who understand that losing is also winning, having learned the values of determination, hard work, teamwork, discipline and sportsmanship from their experiences in the race.

A vital component of the Alaska Milk Corporation sports program and presented by Alaska Chocolate Powdered Milk Drink, Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play” on their own, no coercion required. It hopes to get them on the path toward an active and healthy lifestyle that does not only involve physical activity but also proper nutrition as well, living up to Alaska’s key message, “Nutrition. Action. Champion.”

This Sunday (April 13, 2014), Alaska IronKids Philippines will be holding its first triathlon of the year at La Stanza in Marikina. This is the second in the Alaska IronKids Philippines series of races for 2014, which kicked-off with an aquathlon race last February at BF Homes, Parañaque. This year, Alaska IronKids Philippines will be starting a non-competitive, no-age category, dividing each race into three parts: Race; Play, which is non-competitive and has no age categories; and Relay, which is composed of two mix age groups.  The Play category was added to encourage more children to try out the sport and just join the races for the fun of it, without the burden of competition and the pressure of winning.

There will be another aquathlon race in May at Club Manila East and a triathlon in August in Cebu. In October, Alaska Milk will be holding the Alaska IronKids Philippines Family Triathlon, the very first family-oriented triathlon event in the country. It aims to encourage families to adopt a healthy and active lifestyle as well as serve as an avenue for parents and kids to bond and build lasting relationship.

For more information, check out the Alaska IronKids website, www.ironkidsphil.comand www.alaskamilk.com.ph.

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A total of 10 girls and 16 boys were chosen from the Alaska Jr.NBA/WNBA Manila Selection Camp held last Apil 12 -1 13. They will be participating at the Alaska Jr. NBA/WNBA National Training Camp starting on April 24 to 27.

North Face 100

Summit Natural Drinking Water once again helps athletes break all boundaries with the 2014 Asia Pacific Region’s North Face 100. The race features three trails, at 22K, 50K, and the ultimate running challenge of 100K from Baguio to Benguet on May 3 to 4.

The race, which is also conducted in Japan, Thailand, Taiwan, Australia, Singapore, China, and Hong Kong, has been supported by Summit Water for three years running. Summit Water has long been a partner of Philippine national athletes who push the boundaries, and they are excited to be a part of such a thrilling challenge.

Says Jef Mendoza, Senior Brand Manager for Summit Natural Drinking Water, “It’s exciting to be part of an activity as challenging as The North Face 100. We at Summit Water are gratified to be part of athletes pushing beyond their limits in the hopes of inspiring others to do the same.”

Summit Family FA

For the extraordinary, let Cobra power you up

An energy drink for every extraordinary Filipino’s burning passion

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Press Release:

There are extraordinary people born to live a burning passion, all to be the best at what they do. The pursuit of this passion requires dedication, commitment, time, and boundless energy. This is why Cobra Energy Drink launches its newest campaign presenting its roster of product variants to boost the power you need to be extraordinary in the pursuit of your goals.

Since 2007, the country’s leading energy drink has taken physical strength and energy seriously. Its goal remains to power up the Filipino bodies to always perform better, harder, and stronger. Cobra has expanded from a regular energy drink to a family of power drinks specifically made for different Filipino lifestyle requirements.

Cobra Energy Drink now comes in five variants, each equipped with a mix of power ingredients that not only fire up your energy, but are also good for the body.

For Power Fitness seekers, Cobra FIT contains ActivBURN™, which has a unique blend of L-carnitine, ginseng, caffeine, and vitamins B1, B3, B6, and B12, to speed up the body’s metabolism and help convert fat into energy. Whether you’re a gym rat or just running an action-packed day, get the most out of your energy by powering up, as you burn the calories away.

For Power Thinking demands, whether in school or at work, Cobra SMART contains Gingko Biloba, which provides instant Brainergy to improve mental focus, alertness, and memory.

Good physical strength starts from a strong immune system, and for Power Immunity, there is Cobra Defense. It is the only energy drink in the market that has Vitaboosters containing vitamins with properties to fight off common viruses and bacteria, and improve healthy functions of muscles, nerves, and the heart.

Everybody needs a good Power Rush either for work or for play, so for that instant energy boost, go for the refreshing Cobra Berry; while for the duty that can stand the test of time, with the strong will to take on any challenge, there is the one and only Cobra Original for that True Power.

Powering up Filipinos’ goals is the Cobra passion. Powering up your dedication and commitment is the Cobra goal, achieved through the strength and energy in every bottle to accomplish any given task – at any given time.

cobraproductsAbout Cobra

Cobra is the Philippines’ number one and best-selling energy drink, powering the country to progress. It contains world-standard quality ingredients like B-Vitamins sourced from Qualiblends, the world’s leading supplier of pharma-grade vitamins, as well as ginseng, taurine, inositol and other ingredients to help Filipinos achieve more in a single day, everyday. It has three variants to serve different energy needs, namely: Cobra Original for instant energy, Cobra Fit with ActivBurn technology plus L-Carnitine to burn calories, and Cobra Smart with gingko biloba for instant brainergy. For more information on Cobra visit http://www.facebook.com/cobraphilippines.

Brooks Run Happy is back! On May 11, 2014 Brooks will give you a race that you will surely enjoy. The challenge that runners constantly look for will definitely be served in the form of obstacle courses and uphill grinds incorporated in our nature inspired route. With a mix of on & off road terrain and the scenic view of Tanay Rizal, this race will be one epic event you should not miss out on.

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Brooks Run Happy 2014: Cross Country Challenge Race Details:
Date: May 11, 2014
Venue: Tanay, Rizal
Events: 5K, 10K, 16K, 24K
Assembly/ Gun Start Time: 24K – 630am/ 7am, 16K – 640am/ 710am, 10K – 650am/ 720am, 5K – 655am/725am

Brooks Run Happy 2014: Cross Country Challenge Registration Details:
Registration Period: March 20 to May 4, 2014

Registration Fees:
5K – Php 600
10K – Php 950
16K – Php 1,450
24K – Php 1,600

Registration Centers:
1. Brooks SM North Annex
2. Toby’s Sports – Mall of Asia / Megamall
3. RUNNR Bonifacio High Street

Runners could avail of the Transportation and Hotel Accommodation upon registration. For more details please visit www.brooksrunning.com.ph/runhappy

Race Kits are inclusive of Race Bib, Race Shirt, Gloves, and Whistle. 16k and 24k will receive a Fitletic Race Bib Holder on the race day.

Brooks Run Happy 2014: Cross Country Challenge Race Maps:

Brooks Run Happy 2014: Cross Country Challenge Finisher Medals:

For more details and race updates like Brooks Run Happy  on facebook and visit http://www.brooksrunning.com.ph/runhappy. :)

Awesome Ways to Celebrate You This Summer

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Press Release:

It’s that hottest time of the year! Once again, everything related to summer is in the air. Suddenly, everyone is in a sizzling mood, and thinking of ways to cool down, just as the temperature heats up.

Summer is the best season to celebrate the most important person in the world: you! It’s a season to flaunt yourself, take time out, and spend time on people and things you love most Admit it, when was the last time you actually celebrated you? With all the deadlines, and things to attend to, why not spend the day taking care of you?

Go on a Spa Date
When was the last time you pampered yourself? Summer is the perfect time to sit back, relax, and get that massage you’ve been dreaming of. It’s time to turn off your cellphones, close your datebooks, and simply the enjoy the day de-stressing!

Go Somewhere Spontaneous
Ditch the idea of wallowing the whole day and spending it watching movie and TV marathons. That was so ten years ago and in this era; you have the power to do something great even if you’re doing it alone! Go on that beach trip you’ve always wanted to go to or finally take the risk and jet off to an exotic location, even for just a weekend. It is best to remember that you don’t need anyone to have an adventure.

Make a Pact to Improve on You
One of the best ways to love yourself is to take care of yourself. While you may live a busy life, it is important to take the time to evaluate your lifestyle choices and make the necessary changes. A happier, more positive life begins by making the right choices. If you find yourself stressed all the time, maybe it’s time to de-clutter your schedule and adopt a healthier lifestyle. While this may seem like a humongous task, it begins with small steps, the number one being taking more water.

Water not only helps in keeping you physically fit, but it also helps keeping you mentally strong as well. Summit Natural Drinking Water has long kept Philippine National Athletes stay on tip-top shape with minerals that help them maintain superior concentration. Having a bottle of Summit with you wherever you go will definitely make you instantly sharp and focused at all times.

By taking on small steps like taking more water, getting into a sport you enjoy, and being kinder to yourself in general, you will create a better version of you.
So this year, don’t be afraid of summer. Celebrate you and the season of the sun!

Summit Family FA

About Summit Natural Drinking Water
Summit Natural Drinking Water is the official bottled water of Philippine Olympic athletes. It has helped aspiring Filipino athletes maintain superior concentration and athletic edge with minerals that boost their hydration level. It comes from natural underground sources around Mt. Makiling in Laguna and is further processed by ionization and filtration, making it clean and refreshing. For more information on the drink that empowers you to reach for it, visit http://www.facebook.com/SummitNaturalDrinkingWater.

More than 5000 pro-Earth ran for environment protection

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Press Release:

More than 5,000 running enthusiasts heeded the call of Earth Day Network Philippines to protect, respect, and oversee the sensible and sustainable care of Mother Earth as they sprinted around Bonifacio Global City for the “Pro‐Earth Run” Saturday morning.

Earth Day Network Philippines President Bert Guevarra said the fun run is a kick‐off activity for the 2014 Earth Day Celebration on April 22, 2014.

“We want to promote earth day everyday, everywhere for everyone. We must have a conscious effort to take good care of our environment everyday,” Guevarra said.

The Earth Day Network Philippines, a non‐profit, non‐stock corporation, leads more than two thousand (2,000) entities from different sectors of the Philippines that work towards environmental protection and conservation.

The pro‐earth runners inched and raced one another to the finish line of the 10‐km, 5‐ km, and 3‐km categories. There was also a 1.5‐km run for children dubbed “Run with Doraemon.”

The Earth Day Network ambassador Doraemon, with his friends Nobita and Shizuka, also graced the event and entertained the runners before sending them off the starting track.

The pro‐earth run was presented by LifeOil, 100% pure Malunggay extract, and United Parcel Services or UPS.

Carlo Lugtu, executive vice president of Manila Nature’s Link Corporation, the maker of LifeOil, shared that “LifeOil energizes people with active lifestyle, including runners, by replenishing the energy they lose during physically demanding activities. “

“Malunggay oil extract, aside from increasing energy, also strengthens the immune system, manages sugar level, and has Vitamin D,” Lugtu added.

Among those who joined the fun run were celebrities from GMA Artist Center. They said they participated in the event not only because they want to stay fit but also because the run was for a good cause.

Starstruck alumnus Steve Silva tweeted “WE DID IT! #5k #ProEarthRun kickoff event for the worldwide celebration of Earth Day on April 22″

Staged by Huper International, the Pro‐Earth Run was also sponsored by the Philippine Charity Sweeptakes Office, First Gen, Energy Development Corporation, Globe, Holcim, Animation International – Philippines, Informatics, Merrell, Lumsense, The Body Shop Peppermint Leg Spray, St. Luke’s Medical Center, Timex, Gardenia, Greenlite Banner, Gold’s Gym, Integrated Waste Management, Inc., Empire East, Union Bank, and Haribon Foundation.

*Photos from ProEarthRun FB Page. :)