Dive into a fun run with a twist! It’s not just about reaching the finish line; it’s about racing against the clock in a thrilling countdown to zero. This unique event is designed to test your speed, endurance, and strategy as you push to beat the zero before your time runs out. More details here.
Run to Zero: More than just a RUN May 4, 2024 @ 4PM Vermosa Sports Hub, Cavite 5K|10K|21K
Registration Fees:
Early Bird Rate (Until March 15) 21K – P1800 10K – P1400 5K – P1100
For Filipinos, safeguarding the well-being of the entire family has always been a priority. With recent data showing that the top five leading causes of mortality in the country are lifestyle-related non-communicable diseases, there is a need to adopt healthier habits and a mindset that prevention is always better than cure to ensure optimum health and protection.
As champions of health and wellness, Southstar Drug and Maxicare have joined forces to support consumers in their journey toward a healthier and happier life. By offering an extensive selection of health essentials and world-class health services, they aim to be reliable companions, “Kasama sa Best Life,” for Filipinos. Their shared vision emphasizes the importance of holistic health as a key to unlocking one’s full potential and achieving life goals.
Southstar Drug is one of the country’s largest and most established drugstore chains, with over 600 stores nationwide and a user-friendly online platform, providing a wide range of affordable medicines, products, and services.
Maxicare, on the other hand, is the Philippines’ leading HMO, serving nearly 2 million members with a comprehensive range of healthcare plans for corporations, SMEs, individuals, and families. These plans include prepaid options for added flexibility. Maxicare boasts an extensive network of medical providers and offers robust customer support services.
“We’re excited to work with Maxicare to help our fellow Filipinos take charge of their health by making positive changes in their lifestyle. With readily available quality healthcare solutions, they can embrace a healthier lifestyle and unlock their full potential. Just take that first step, and we’ll be here to support them every step of the way,” said Mariel Crisostomo, General Manager of Southstar Drug.
To officially kick off this pioneering wellness partnership, Southstar Drug and Maxicare will hold the 12th edition of Run for Wellness, an annual event that aims to promote physical health and mental well-being among Filipinos, and encourage them to take the first step in their journey toward their best life. For the first time, the event will feature a Metro Manila leg at UP Diliman, Quezon City on August 13, 2023, in addition to the traditional location in Naga City, Camarines Sur, scheduled for September 10, 2023.
“With our mission to help Filipinos embrace a healthier future, Maxicare proudly joins hands with Southstar Drug for the Run for Wellness. Together, we reaffirm our dedication to fostering the well-being of Filipinos by delivering the finest healthcare services. As your health partner, we enable Filipinos to take charge of their personal wellness journey through healthy habits to help them live their best lives,” said Maxicare President and Chief Executive Officer Christian S. Argos.
“Run for Wellness provides participants with a valuable chance to develop enduring habits that will enrich their daily wellness routines, leading to a healthier lifestyle in the long term. Our goal with this event is to motivate more consumers to prioritize holistic health and wellness, adopting a lifestyle that nurtures their overall well-being,” said Crisostomo.
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About Southstar Drug Southstar Drug, founded by the Dy family in 1937, is one of the largest and oldest drugstore chains in the Philippines. Its journey began as a humble mom-and-pop business in Bicol and has since earned a place among the country’s Top 500 Corporations. With over 635 stores nationwide and multiple e-commerce platforms, it stands out as an innovative and customer-centric omni-channel retailer. Southstar Drug offers a diverse range of products, including branded prescription and over-the-counter medicines, as well as food, personal care, and wellness items. Additionally, it takes pride in providing customers with a selection of private label generic medicines. For more information, visit http://www.southstardrug.com.ph
About Maxicare As the largest HMO provider in the country, Maxicare continuously provides Filipinos comprehensive healthcare programs via its wide network of medical providers fortified by a strong customer support system. Currently, it services almost 2 Million members across the country from corporate segment, small and medium-sized enterprises to families and individuals via its more than 20,000 affiliated doctors and specialists, over 1,300 hospitals and clinics, over 700 dental clinics, 140 rehabilitation, dialysis, and eye centers. For more information, visit https://www.maxicare.com.ph/.
The Green Run at Vermosa 2023 is set to take off on Sunday, June 25 – almost a year to the date of the first Green Run in July 2022. Last year’s Green Run invited everyone to lace up and enjoy the outdoors for physical and mental health after being cooped up at home due to the pandemic.
This year’s Green Run invites everyone to be “leaner and greener” as both serious and fun runners build on their fitness gains. Like last year, the Run continues to support the Haribon Foundation and focuses on how everyone can do their share to save the environment.
There are different levels in the Green Run that will appeal to runners of different fitness levels: a 3K run for beginners, 5K for intermediate runners, 10K for serious runners, and a half-marathon 21K level for elite runners and athletes in training. This year, a fun and cute 1K Dog Run has been added to the event, giving pets and their owners a great way to bond and get fit together. Celebrity runners are also expected to participate.
What makes the Vermosa Green Run special is that participants and guests get to enjoy Vermosa’s greenery, open skies and clean atmosphere while pursuing their passion.
“The abundance of wide-open spaces, lush greenery, flat and rolling terrain and well-constructed walkways at Vermosa offer both challenges and rewards for runners,” said Vermosa Project Development Manager Moses John Aragones.
“There is also scientific evidence that running outdoors is very beneficial. Doctors say it lessens feelings of isolation, anxiety and stress because running outside is a happy feeling. Powerful hormones that boost mood and combat depression are released especially when you run outdoors. Being out in nature is very calming, and at Vermosa you are surrounded by nature everywhere you go,” added Ayala Vermosa Sports Hub General Manager Lani Tan, who is a sports and fitness enthusiast herself.
Organized by Pinoy Fitness, The Green Run will give proceeds of the Run to Haribon Foundation’s Adopt-a-Seedling Program. Runners and guests get a chance to protect the environment by recycling their plastic bottles at the Sun Life ReCycle PH machine on-site where every bottle donated can earn participants points which can be exchanged for prizes.
Green Run’s exclusive non-life insurance partner, FPG Insurance, will also provide all race participants with a 1-month Personal Accident (PA) insurance coverage, ensuring their safety and peace of mind throughout the event.
Ms. Tan said Vermosa Estates plans to hold the Green Run every year because of Vermosa’s commitment to actively promote sport and an active, healthy lifestyle.
“Our Ayala Vermosa Sports Hub, a state-of-the-art professionally–managed sports facility that has a FINA-standard Olympic size pool, a warm-up pool, an IAAF-standard 400m track oval, a football pitch, athletes’ lounge and a Sante Fitness Lab, all speak about our commitment to fitness, health and overall wellness as well as the development of Philippine sports,” Tan said.
Milo Philippines, SunLife, JGO Mart, DoggoFlask, Alaxan, Seda Hotel Nuvali, Merrell, Fitbar, Runnr, Toby’s Sports, Pocari Sweat and Immuntab, Oishi. O Wow, Healthway Qualimed Hospital Santa Rosa, SS Mnl Pet Store also support The Green Run this year.
Due to insistent public demand, Vermosa Estate’s fun and healthy Green Run will be back on June 25, this time packing more treats and surprises for both serious and casual runners. This year’s theme is “We’re Back And Greener Than Ever”.
The Run celebrates the green outdoors while promoting healthy and active living. This year, it becomes even more fun as dog lovers can now run with their four-legged, furry babies and friends, giving both pets and their owners a great way to bond, get fit and have a meaningful experience.
Alongside the 1KM Dog Run, Vermosa Green Run 2023 is also bannered by four other running events for runners of varying fitness levels. Serious athletes, athletes in training, weekend athletes, fun runners, fitness enthusiasts, family and friends can choose which one among the 21K, 10K, 5K, 3K or the 1K Dog Run they would like to conquer at Vermosa. Celebrity runners, dog owners and athletes are expected to take part in this year’s Green Run.
Following its success in 2022, Green Run is organized and brought to life by Pinoy Fitness, a running, fitness and multisport event organizer. Proceeds of the Run will go to Haribon Foundation’s Adopt-a-Seedling Program, to build a greener tomorrow. Moreover, runners and guests can help protect the environment by recycling their plastic bottles at the Sun Life ReCycle PH machine on-site. Every bottle donated can earn participants points which can then be exchanged for prizes.
Green Run’s official non-life insurance partner, FPG Insurance, will also provide free group personal accident insurance to runners who register for the race.
“One of the major enticements to run The Green Run is the breathtaking scenery and the abundant foliage throughout the 750-hectare property. Running in a green, wide open environment is extra motivating and beneficial to physical and mental health,” says Monch Henares, award-winning journalist and motoring/travel blogger.
“Open spaces, wide pedestrian walkways, bicycle and jogging lanes that wind through Vernosa make the running both memorable and inspiring,” says Arabelle Jimenez, lifestyle blogger, travel writer and swimming coach who regularly runs in Vermosa for fitness and fun.
Ayala Vermosa Sports Hub General Manager Lani Tan, a sports and fitness enthusiast herself, said holding The Green Run yearly is part of Vermosa’s long-term plan because the Estates actively promotes sports and an active, healthy lifestyle.
“Our Ayala Vermosa Sports Hub, a state-of-the-art professionally–managed sports facility that has a FINA-standard Olympic size pool, a warm-up pool, an IAAF-standard 400m track oval, a football pitch, athletes’ lounge and a Sante Fitness Lab, all speak about our commitment to fitness, health and overall wellness as well as the development of Philippine sports,” Tan said.
Vermosa Project Development Manager Moses John Aragones, says “Last year, we encouraged people to re-enjoy the outdoors after years of being cooped up at home due to the pandemic. This year, we want to build on that newfound appreciation by inviting people to develop a habit for fitness and wellness. Physical activities like running really boost our immune system by providing more refreshing experiences that reduce stress. The abundance of wide-open spaces and state-of-the-art sports facilities at the Sports Hub, make The Green Run a once-a-year activity to look forward to as a mental and physical health booster.”
Pocari Sweat, Milo, Fitbar, and Merrell Shoes support The Green Run this year.
Those interested to join The Green Run may register at Toby’s or Runnr stores or go to ayalaland.myruntime.com to register.
A little over two months after winning in the locally-held 7-Eleven 2022 Run Series, the race’s top overall winners got to test their mettle in the international running arena.
Sixteen Filipino elite runners with various backgrounds and age categories were brought by 7-Eleven Philippines to Ho Chi Minh City in Vietnam to compete in the full and half-marathon categories of the 5th Techcombank Ho Cho Minh City International Marathon. This international race participation is part of the runners’ prize for finishing within the top three overall spots of the recently-held 7-Eleven Run Series 2022.
The Ho Chi Minh race, which holds claims to be Vietnam’s biggest international marathon event, was held last Sunday, December 11, 2022, with a total of 11,114 participants coming from 64 countries. All sixteen runners proved that the long lay-off from running races, both local and international, is not a deterrent to winning as the team practically ruled the event’s long-distance race categories.
Team 7-Eleven Philippines showed dominance in the full marathon category with Iligan’s Pride, Bryan Quiamco ruling Male Division by clinching the top spot overall, finishing the race with a time of 02:38:28. Cagayan de Oro’s Jerald Zabala, finished 2nd overall with a time of 02:41:04. Completing the team’s male participants to the 42km is Florendo Lapiz from Cebu, who finished 4th overall with a time of 02:44:52, 12 seconds shy of the Vietnamese 3rd overall finisher.
For the Female Division, newly-married Judelyn Miranda-Fann finished as the second-fastest female overall with a time of 03:13:04, her new Personal Best time record. The team also took the top 3 overall spot at the podium with Maricar Camacho’s finish time of 03:13:33. April Rose Diaz, on the other hand, showed what “small but terrible” is like by finishing as top 5 overall finishing at 03:23:46.
Meanwhile, first-timers in the international racing scene, Rosalyn Tadlas (Bukidnon) and Stephanie Cadosale (Negros), also had their moment at the podium as the 1st and 2nd top female for the 18-29 age group.
The team also ruled the top honors of the half marathon category. Philippine National Team athlete and 2021 SEA Games participant Richard Salaño from Bulacan, became the Male Division’s Champion with a finish time of 01:10:38, a good seven minutes away from second-placer Prince Joey Lee (Cebu) who finished at 1:17:12.
Completing the top 5 spots at the podium are fellow Team 7-Eleven Philippines runners, Jerome Casinillo, (01:17:44), Roy Laudit (01:19:35), and Arlan Arbois (01:20:22) who finished 3rd, 4th, and 5th, respectively. Incidentally, Jerome Casinillo, UP Diliman Isko Roy Laudit, and Arlan Arbois made their debut as part of Team 7-Eleven Philippines in this event. It is also worth noting that Laudit finished first and Arbois second in the Male 18-29 age group.
Equally remarkable was our Filipina athletes’ half-marathon performance as they grabbed top honors in the Female Division. Christine Hallasgo, Philippine National Team athlete and 2021 SEA Games silver medalist established a new personal best time of 01:21:05, bringing her to the top of the podium as the overall female champion. Nhea Ann Barcena finished second with her finish time of 01:27:53. Last but not least, San Juan’s Jocelyn Elijeran finished as the top female in the 40-49 age group.
“Our runner’s impressive performance at the 5th Techcombank Ho Chi Minh International Marathon was a welcome surprise. They were originally slated to compete in Thailand’s race event last November but it was not meant to be. The last-minute shift to the Vietnam race made us lower our expectations considering the race participants’ history showed a deep and very competitive field. The team almost swept the awards in this race and I am very proud of them. The runners are happy to have a good Christmas ahead of them, with 7-Eleven Philippines supporting them with an incentive and assistance in claiming their cash prize from the organizers.”, shared 7-Eleven Philippines General Merchandise Division Head and Managing Director for Digital, Mr. Jose C. Ang Jr.
Since its inception, 7-Eleven Philippines, through its 7-Eleven Run Series, became a channel for Filipino elite runners to show their skills and talent as runners and prove that they have what it takes to compete with runners from all over the world through an international race. The program provides the chance for qualifying runners to travel and compete in an international marathon race, all expenses are paid for, with pocket money, and their needs are taken care of.
Apart from this, runners who successfully finish in any of the top three overall spots in their respective category will not only bring home the race prizes but also receive a bonus cash prize from 7-Eleven Philippines. This year, a total of six Filipino elite runners qualified for the first time in this program, and from the six, five runners have competed outside the Philippines for the first time.
“Through the years, we at 7-Eleven Philippines have always looked forward to welcoming both first-time and repeat qualifiers to this program. Being able to give them a chance to compete internationally, get to know each one genuinely, and witness them give their all in this journey brings us immense joy. They always kept saying, “This is for 7-Eleven, and for the Philippines.” Being a part of this prestigious team is truly a worthwhile experience”, said Ms. Michelle Saludes, 7-Eleven Run Series Project Head and Section Manager for Exclusives and Events.
The participation of Filipino runners at the 5th Techcombank Ho Chi Minh City International Marathon was made possible through the efforts of Philippine Seven Corporation together with the valuable support of Anta as official sportswear partner, Selecta, Cornetto, Pocari Sweat, Del Monte Fit & Right, Nature Spring, Le Minerale, Kopiko Lucky Day, Cali, Pepsi, Gatorade, Mt. Dew, Summit, Absolute, Cobra, C2, Nova, Refresh, Coca Cola, Nutriboost, Wilkins, Smart, TV5, and One Sport.
After two years of being relegated to a virtual race format due to the pandemic, the 7-Eleven Run Series had its much-awaited big comeback via the in-person/physical race format last September 25, 2022, at the Filinvest City in Alabang and in Cebu Business Park and SM City Davao for the Cebu and Davao legs, respectively. This 2022 race series was very much anticipated by both recreational and competitive runners because apart from providing a very challenging but well-organized run, 7-Eleven Philippines, the run series’ prime mover, and with the support of their various sponsors has always prepared awesome post-run treats for everybody. Out of the total 35,000 participants for all three legs, the top overall Filipino male and female runners from the 42k, 32km, and 21km categories will be given a chance to compete in an international race event. This year, the race will be the 5th Techcombank Ho Chi Minh City International Marathon in Ho Chi Minh City, Vietnam. Seeing action this December 11, 2022 in Ho Chi Minh City are the following qualifiers:
Out of the 16 qualifiers, six are having their international race debut courtesy of 7-Eleven Philippines. Those who qualified for the first time are Florencio Lapiz ( 42km, 3rd overall male), Arlan Arbois and Jerome Casinillo (32km, 1st and 2nd overall, respectively) Rosalyn Tadias and Stephanie Cadosale (32km, 2nd and 3rd overall female, respectively), and Roy Laudit (21km, 3rd overall male). Since its inception last 2013, The Run 7-Eleven Series became a channel for Filipino elite runners to show their skills and talent as runners and prove that they have what it takes to compete with runners from all over the world through an international race. The delegation will travel and compete, all expenses paid for, with pocket money, and their needs are taken care of. Apart from this, runners who successfully finish in any of the top three overall spots in their respective category will not only bring home the race prizes but also receive a bonus cash prize from 7-Eleven Philippines.
This is the first time that Philippine Seven Corporation will be sending a Team 7-Eleven Philippines delegation to an international race again after taking a two-year break due to the COVID-19 pandemic.” 7-Eleven Philippines will continue with its grass-roots program to nurture and support our Filipino runners who aspire to get the chance to represent the country in an international race,” shared 7-Eleven General Merchandise Division Head and Managing Director for Digital, Mr. Jose C. Ang Jr. The delegation, composed of the 16 Filipino elite runners together with executives from Philippine Seven Corporation, is scheduled to leave for Vietnam on Friday, December 9, 2022. This gives the runners enough time to get settled and prepare for the race on Sunday, December 11, 2022.
The Manulife Danang International Marathon is held annually in Da Nang, Vietnam. Every year, thousands of domestic and international runners participate in the race. In particular, the upcoming 2023 season, which marks the race’s tenth anniversary, promises to bring many fascinating and unforgettable experiences.
The marathon route is located along My Khe beach, which has been voted the most beautiful beach on the planet (by Forbes magazine), passing through the iconic bridges of Da Nang city, where the runners will have an emotional journey running in a peaceful sunrise and incomparable landscapes. The race is the first international marathon to be certified by the International Marathon Association (AIMS) and the World Athletics Federation (IAAF) in Vietnam, and it ranks third out of six marathons in Asia (according to Rad Season).
Da Nang is a coastal city in central Vietnam that is popular with tourists from all over the world. This place is also known as the most livable city in Vietnam because of its charming beauty of the sea and mountains; the modern and traditional features of the world’s cultural heritages and the developing economy; clean environment; friendliness of locals; and a special cuisine.
Category: Marathon/ Half Marathon/ 10K/ 5K and 1.5K for children.
Run put a spotlight on physical and mental health, and greater appreciation of the environment
MANILA, Philippines –Close to two thousand elite runners, athletes in training and running enthusiasts signed up for the Vermosa Green Run at Imus, Cavite last Sunday, July 3, heeding the call to rediscover the outdoors and support a cause.
Vermosa Project Development Manager Moses “MJ” Aragones said a total of 1,800 runners laced up and welcomed the opportunity to restart their passion in the 21K, 10K, 5K and 3K distance categories.
Vermosa Marketing Manager, Rina Reganit said: “We were overwhelmed with the response of the running community. We only expected a thousand and we went over our expectations. We’re glad that the community is gradually opening up to events like this in the new normal.”
The run was staged within AyalaLand’s fourth largest estate, Vermosa, a highly-connected development. Vermosa is designed to have a complete mixed-use development similar to other Ayala Land estates like, Makati, Nuvali, Cebu Business Park, and BGC.
The Green Run venue features a state-of-the-art professionally–managed sports facility, for professional and amateur athletes called the Ayala Vermosa Sports Hub. It has a FINA-standard Olympic-size swimming pool, a warm up pool, an IAAF standard 400m track oval, a football field with natural tiff grass, an events place that can accommodate 100 pax called the Athletes Lounge, and a gym operated by Santé Fitness Lab. The Sports Hub served as the operations center for the Green Run.
Pinoy Fitness president Jeff Lo, said the large turnout showed that the fitness community is eager to resume physical activity, enter competitions and enjoy a change of scenery.
“Being active is a great way to relieve stress and boost energy levels. This run gave elite and casual athletes a venue to resume training and indulge their passion for running and fitness. People are really excited to be back at gatherings and races like this,” Lo said.
“We hosted the first Green Run here in Vermosa because Vermosa is all about sports and promoting a healthy and active lifestyle. We encourage people to go out and indulge in physical activity for their physical and mental health. We also support our national athletes by letting them train here. We plan to bring The Green Run to our other estates in the future,” Aragones said
Reganit added that Vermosa has also committed to the environment by giving part of the Green Run proceeds to Haribon Foundation’s Adopt-a-Seedling Program. “We want to build a greener tomorrow,” Reganit said.
About Ayala Vermosa Sports Hub
Ayala Vermosa Sports Hub (AVSH) is located within Ayala Land’s sprawling 750-hectare estate in Daang Hari, Imus, Cavite. It brings together residential, retail, commercial spaces and a school all within the estate. AVSH highlights an active lifestyle by offering athletes a number of sports facilities and wellness amenities including the nine-lane 400-meter track and field oval, football field, Olympic-size lap pool, warm up pool, The Athlete’s Lounge, a gym operated by Sante Fitness Lab, and green open spaces. With its state-of-the-art features, AVSH is home to some National Sports Associations and renowned teams in the country.
After two years of quiet and confinement, it’s time to celebrate the green outdoors and have fun in the sun.
Vermosa, an Ayala Land Estate in Imus Cavite, is front running the event. It is a modern, suburban community that promotes healthy and active living. On July 3, Sunday, everyone is invited to lace up and run for a greener tomorrow with the staging of Green Run. It will be a one-day, multi-level run within its 750-hectare property that is fast gaining fame as the new sports and fitness hub down south.
Consisting of 21K, 10K, 5K and 3K distance categories, the Green Run is targeting elite athletes, fun runners, fitness enthusiasts, athletes in training, weekend athletes, families, barkada, and just about anyone who is eager to run. Various running routes winding through wide open spaces and abundant greenery punctuated with wide pedestrian walkways, bicycle and jogging lanes, and enhanced greenways will make this Run a truly pleasant experience.
Vermosa’s famous Ayala Vermosa Sports Hub, a state-of-the-art professionally–managed sports facility that has already hosted various national and international sports events will be the center of activities for registration and information. Featuring a FINA-standard Olympic size swimming pool, a warm up pool, an IAAF standard 400m track oval, field with natural tiff grass, an Athletes Lounge, and a gym operated by Sante Fitness Lab, a premier training ground for amateur and professional athletes.
Vermosa has partnered with Pinoy Fitness, the running, fitness and multisport event organizer, to conduct the Run. A beautiful medal created by artist Cynthia Bauzon-Arre of Forest Foundation Philippines, will be among the perks that runners will get for their participation. Proceeds of the Run will go to Haribon Foundation’s Adopt-a-Seedling Program, to build a greener tomorrow.
Vermosa Estate Head Jay Teodoro, a sports and fitness enthusiast himself, says “As more places begin to reopen, we can now enjoy the outdoors with more activities to engage in. I personally advocate sports and spending time outdoors as it helps boost physical and mental health. Physical activities, like running, provide a change of scenery and help reduce stress. This is why we organized the Vermosa Green Run. We want people to rediscover their surroundings, appreciate nature, enjoy the fresh air and boost their health. With an abundance of wide-open spaces and the state-of-the-art sports facilities at Vermosa Sports Hub, Vermosa provides one of the best venues to engage in physical activities.”
Those interested to join Green Run may go to ayalaland.myruntime.com to register.
ABOUT VERMOSA
Ayala Vermosa Sports Hub (AVSH) is located within Ayala Land’s sprawling 750-hectare estate along Daang Hari Road, Imus, Cavite. It brings together residential, retail, commercial spaces and a school all within the estate. AVSH highlights an active lifestyle by offering athletes a number of sports facilities and wellness amenities including the nine-lane 400-meter track and field oval, football field, Olympic-size lap pool, warm up pool, The Athlete’s Lounge, a gym operated by Sante Fitness Lab, and green open spaces. With its state-of-the-art features, AVSH is home to some National Sports Associations and renowned teams in the country.
Portland, Oregon –Columbia Sportswear (Nasdaq: COLM) is excited to unveil Omni-Heat™ Infinity – the next evolution in thermal-reflective warmth. Building upon Columbia’s uber successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity debuts a striking new gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability. Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the largest technology launches in company history.
To celebrate the release of “the gold standard in warmth,” Columbia has debuted a series of ads that reflect an entirely new take on the role that gold plays in the outdoors. The new spots launched on October 1 and are distributed globally across broadcast, audio, out-of-home, and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity across various social platforms, and will leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the season.
“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” said Joe Boyle, President of the Columbia Brand. “The campaign injects Columbia’s signature light-hearted style but makes it clear that there is a new gold standard in warmth.”
Columbia’s fall technology launch comes at a time when outdoor participation is on the rise. The sweepstakes and other efforts this fall are part of Columbia’s mission to help keep people warm and comfortable as they enjoy the benefits of spending time outdoors.
The inaugural season of Omni-Heat Infinity features an array of technical jackets, winter footwear, hats, and gloves for men and women. Available in the Philippines at www.columbiasportswear.com.ph and select retail locations, key Omni-Heat Infinity pieces include the Men’s Outdry Ex Gold II Down Jacket Jacket, which features a fully waterproof seam-sealed jacket that protects you from harsh conditions of wind chill and rain, yet keeps you warm with the Omni heat Gold thermal reflective technology, priced at Php 18,990. The Infinity Summit Double Wall Down Jacket is product available which boasts the warmth benefit with a double wall insulating construction, 800-fill down power, yet fully packable and practical. Check out the other products with Omniheat Gold Infinity technology at http://www.columbiasportswear.com.ph, and Columbia SM Mall of Asia, Columbia Trinoma Mall, Columbia SM Baguio, Recreational Outdoor eXchange at Bonifacio High Street Taguig, and other Columbia Sportswear Stores Nationwide.
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website at www.columbia.com. In the Philippines, Columbia Sportswear is exclusively distributed by Kendrich International Distribution Company, under the Primer Group of Companies.
Run Adobo PH 